Digital marketing has been one of the go-to marketing forces for decades. It introduces a new and effective way to reach a range of people, age groups, and areas across the country. While its existence has been steadfast, digital marketing is constantly evolving due to new trends and technologies within the industry.
Overlooking these new trends can set businesses back by not allowing them to gain a competitive advantage, generate more leads, and attract new customers. Continue reading to learn more about 3 tech trends that are taking over digital marketing in 2022:
When you hear the topic of artificial intelligence, your mind may gravitate toward robots or machines that are created by humans that offer us some sort of service to make our lives easier. In terms of marketing, artificial intelligence has been skyrocketing due to its remarkable abilities to help businesses with automated decisions based on data collection, data analysis, and additional observations of audience trends.
AI is often used in marketing where speedy responses are essential. This is typically a part of your customer relationship management program, which is ideal for managing interactions with existing and prospective customers during the sales process.
Think of all the times you’ve clicked on a website and a pop-up appears with a chatbot. Some of the questions it may ask include:
Artificial Intelligence can offer a more personalized and interactive purchase experience because it has the ability to successfully analyze consumer behavior. If you are thinking about adding AI to your digital marketing strategy, you can reap the benefits of sending your consumer base customized messages without any intervention from marketing team members, ultimately ensuring maximum efficiency.
Another upcoming trend for digital marketing is utilizing voice search. This type of technology recognizes the user’s speech so that they can search for things by simply stating the search term out loud versus typing it into the search bar. The growth of digital and handheld devices has led to an increase in its usage.
Smart speakers with virtual assistants like Amazon Alexa, Google Assistant, and Siri use voice recognition technology, natural language processing, and AI to respond to humans. This new trend has been dominating the digital marketing landscape due to its convenience and efficiency to provide results with ease and speed. According to research by PwC, 93% of consumers are satisfied with their voice assistants. Consumers report that the top benefits of using voice assistants are the ability to multitask, get instant answers to questions, and make their lives easier. Now, how does this affect your online business?
Traditionally, users look up their search terms in a more direct, text-based manner. When using a virtual assistant, they will deliver their phrases in a conversational way, so chances are it will yield an entirely different result. When thinking about your SEO strategy, marketers will need to adapt and reevaluate the keywords used in their content for the consumers who are switching over to that medium. In order to not lose valuable leads, it’s crucial that you carefully curate your search engine optimization for voice search.
If you’ve downloaded an app for your favorite fast-food restaurant, or even your go-to skincare brand, you may be familiar with push notifications. Push notifications are becoming a popular advertising strategy because it allows businesses to be in their customer’s pockets. They can directly inform their target audience about limited-time offers, services, or products through a pop-up message that displays on a variety of devices.
The purpose of push notifications is to nudge your consumer to take some action and incite a sense of urgency to act fast before the opportunity is gone. You can also use push notifications to remind customers of an abandoned cart, ultimately encouraging them to complete their sale. Regardless, push notifications are an amazing way to keep your customers engaged. Keep in mind that you should not send these notifications out constantly, because it could result in consumers becoming annoyed or disinterested in your business.