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Google and Yahoo Email Changes: Email Marketing in 2024
6 min to read Email marketing has a new wrinkle. Beginning this month in February 2024, Gmail and Yahoo are introducing stricter measures for bulk email. These updates aim to improve user experience, combat spam, and enhance email security. As an email marketer, you need to be aware of these changes to make sure your […]

Branding vs. Marketing: What’s the Difference?
7 min to read As an emerging eCommerce company or small business, you may have run into this age old question: what’s the difference between branding and marketing? As a digital marketing agency, we often encounter companies that want to start or grow their marketing, but may not have fully developed their brand. Your branding […]

YouTube Disables Hidden Subscriber Count To Fight Creator Impersonations
YouTube has officially prevented channels from hiding the number of subscribers they have in order to help fight creator impersonation across the platform. Spammers can impersonate other channels when leaving comments by hiding their subscriber count. Seeing a low subscriber count can be a dead giveaway that someone posing as another creator isn’t who they […]

TikTok Releases Key Future Strategies At Cannes Lions Festival
TikTok leaders talk shopping, advertising, brand safety, the creator economy, and more. On Monday, June 20, TikTok hosted its first-ever company event at the 2022 Cannes Lions International Festival of Creativity. Several executives of the entertainment platform talked through their vision for the company’s future and its challenges. At the event, held annually at the […]

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