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We're making waves across the internet

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Relax your shoulders. we're here.

We're dot-connectors. Action-takers. We use our fluency in digital + knack for data-inspired storytelling to solve the problems that are holding you back from your next level of growth.

LET'S GET PERSONAL
 
 
 
 

What we do

We take the time to get to know who you are and where you want to be, then dream up the most creative and compelling ways to bring your project to life.

WE'RE VERY TALENTED
Digital Marketing Agency
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STRATEGY

Planning
Positioning
Market Research
GTM Strategy
Competitive Analysis
Audit + Optimization

design

Web + Mobile
Branding + Refresh
Illustration
Pitch Decks
Print Media
Merch

DEVELOPMENT

Websites
Mobile Apps
Prototyping
Architecture
Custom Software
SaaS Development

MARKETING

Paid Search + Social
SEO + Content
Experiential
Photo + Video
Organic Social
Email + SMS
we're very talented
check out our pricing deck
 

JOIN THE COOL
KIDS CLUB

WE SAVED YOU A SEAT
 
 

LEARN ABOUT YOU

Think of this as brand therapy, where you tell us everything about your company, where it's headed, and what hasn't worked in the past. This process can last as long as it needs for us to get what makes you tick.

CREATE A GAME PLAN

Once we help you nail down your goals, we'll create the best possible strategy that fits your budget and timeline. We'll make sure there's plenty of wiggle room for last-minute pivots so it always feels like you.

MAKE SH*T HAPPEN

This is where the fun starts. Our experts will take the lead and get cooking, keeping you in the loop the entire way. You'll always have our full attention — no excuses.

OPTIMIZE + REPEAT

Once we launch, it's still all hands on deck. Our team will track performance, report our findings, and seize every opportunity to make things better — so you can kick back and watch your numbers grow.

our process

Our credo can be summed up in four words: do more, talk less. Once we get to know you inside-out and build out the perfect strategy, we'll serve up the deliverables that are d*mn good, every time.

LET'S SHOW YOU HOW IT'S DONE
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we write REAL good too.

2025-04-15

How to Write a 30 Second Commercial for the Super Bowl
How to Write a 30 Second Commercial for the Super Bowl We previously wrote about using emotional advertising and storytelling to market your brand. In that article, we analyzed a Super Bowl ad and how it was written, but we wanted to break down more ads from 2025’s Super Bowl LIX.   Emotional Advertising Refresher If you remember from the previous article, when writing a commercial like a Super Bowl ad, you want to identify how you want your audience to feel when watching your commercial. A lot of times this comes organically without having to think about it or even identify it, but a lot of times this is missing from big Super Bowl ads because they’re solely focused on coming up with a cool idea that features a celebrity. Here’s a list of common emotional motivators: Sense of belonging Stand out from the crowd Sense of achievement Attain success Have hope or confidence in the future Enjoy a sense of well-being Feel a sense of thrill Live up to my self image Sense of security Fear of missing out (FOMO)   For example, Super Bowl LVIII (2024) Budweiser commercial, “Old School Delivery,” featured the emotional motivators “overcome life’s obstacles” or perhaps “succeed in life.”   Storytelling Breakdown Refresher Next, you want to create a story with the following elements:   Hero Goal Obstacle Attempt to reach goal Failure Climax Resolution   In Budweiser’s “Old School Delivery” ad, the elements broke down this way: Hero: Beer delivery man Goal: Deliver beer to the bar Obstacle: Snow storm and closed roads Attempt to reach goal: Man uses horses to transport beer Failure: Gets lost in the snow storm Climax: Local dog shows them the way Resolution: Bar patrons get their beer   While you can have popular, enduring commercials that don’t have these elements—such as Old Spice’s “The Man Your Man Could Smell Like” ad, Budweiser’s “Whassup” ad, or Wendy’s “Where’s the Beef?” ad—you are more likely to connect with your audience by using these storytelling elements. Super Bowl LIX (2025) Ads: Story Analysis Let’s take a look at commercials from the 2025 Super Bowl and break them down to see how they used these story elements.   STōK Cold Brew Coffee, “Hollywood Magic”  In this ad, Channing Tatum is brought into a soccer team’s locker room—Ryan Reynolds’ and Rob McElhenney’s Wrexham AFC in this case—to teach them how to do better celebration dances. He passes them STōK Cold Brew Coffee to get them energized.   The story unfolds like this: Hero: Channing Tatum, dance instructor Goal: Get the soccer players to have better celebration dances Obstacle: Players are not good dancers Attempt to reach goal: Channing Tatum gives a demonstration of multiple dance ideas, each escalating beyond the one before Failure: After finishing his demonstration, the players appear stunned and even a little scared of the prospect of dancing this way Climax: One player drinks his STōK Cold Brew Coffee, the music kicks back in and they all start dancing Resolution: Channing tells the coach that they’re ready   Budweiser, “Big Men on Cul-de-Sac”  In this ad, Shane Gillis and Post Malone help a neighbor make his lame party more exciting. Peyton Manning shows up to hang out, too.   The story unfolds like this: Hero: Shane Gillis and Post Malone—neighbors of the lame party-thrower Goal: Make the lame party more exciting Obstacle: Lame neighbors who are busy with their day Attempt to reach goal: Shane and Post Malone shoot Budweiser beers to various neighbors using a leaf blower like a rocket launcher, with the beers functioning as invitations Each launch of the beer invitations escalates, from ringing a doorbell to landing in jello dessert Failure: [No failure in this ad] Climax: The party grows until all the neighbors in the area are there having a good time Resolution: A neighbor stands atop a boat and Shane tells him to get down because the HOA’s already breathing down his neck   If they had wanted to work in a failure, the HOA could have shown up to shut down the party, then been given a beer to bring them into the fold, and have the party kick back into gear. Regardless, they had so much to work with, including Peyton Manning hanging out at the party, that the ad still works.   Stella Artois, “David & Dave: The Other David” In this ad, David Beckham’s parents inform him about his twin brother he never knew about. The twin is in America, and David goes to meet and connect with him.   The story unfolds like this: Hero: David Beckham Goal: Meet and bond with his twin brother Obstacle: His twin, Dave Beckham, played by Matt Damon Attempt to reach goal: David arrives at Dave’s house and tries to connect with him over food and sports Failure: David asks confused questions about the Buffalo wings, confounding Dave; Dave kicks a football, and David appears to question whether they can connect Climax: David notices that Dave gave him a Stella Artois beer and they bond over having good taste Resolution: David tells Dave about his soccer career   Conclusion: Writing a 30 Second Ad for the Super Bowl When writing a 30-second commercial, whether for the Super Bowl or a local business, it’s ultimately about tapping into universal emotional motivators and crafting a compelling story that elicits that emotion. The best ads aren’t simply entertaining—they resonate with audiences by creating a hero, a goal, obstacles, and a satisfying resolution. If you’re looking to craft an ad that truly stands out, contact COLAB today. We’ll make sure your ad is an entertaining story that serves your brand’s goals.

Marketing
2025-04-15

What is Streaming TV Advertising?
What is Streaming TV Advertising? For many years now, people have moved away from linear TV, such as the broadcast networks and cable TV. They now watch TV and movie content on streaming services more than ever before, including Netflix, Hulu, Disney+, and Amazon Prime Video. While streaming services initially touted their lack of advertising, all major streaming services now feature ad-supported tiers, or are completely ad-supported. This has created a huge opportunity for small to medium sized businesses (SMBs). You now have the ability to advertise your brand with compelling and entertaining ads, while targeting specific audiences, all at an affordable price.   What is Streaming TV? Streaming TV refers to watching television shows, movies, and videos through the internet, rather than through broadcast television, cable, or satellite. Popular platforms include Netflix, Hulu, Amazon Prime Video, Disney+, Tubi, Pluto, and a growing list of others. Viewers now prefer on-demand viewing, so they can watch content when it’s convenient for them. This shift has led to the creation of an entirely new form of advertising—streaming TV advertising.   Is Streaming TV the same as Over The Top (OTT) and Connected Television (CTV) advertising? Streaming TV, Over-the-Top (OTT), and Connected Television (CTV) advertising are closely related, but they have distinct differences.   Streaming TV advertising refers broadly to delivering ads on platforms that stream video content over the internet, such as Netflix, Hulu, or Peacock. It encompasses both OTT and CTV as methods of reaching audiences. OTT advertising specifically involves ads served on streaming platforms accessible via devices like smartphones, tablets, and streaming boxes (e.g., Roku or Apple TV). It’s a broader category, covering any internet-enabled device capable of accessing streamed content. CTV advertising, on the other hand, targets ads on smart TVs or TVs connected to the internet through external devices like Roku, Apple TV, Amazon Fire Stick, and Chromecast. It’s a subset of OTT, focusing purely on actual television screens.   What Is Streaming TV Advertising and How Does It Work? Streaming TV advertising allows you to place commercials on streaming platforms. Your ads play during commercial breaks in TV shows and movies, much like traditional TV ads have done for decades. However, streaming ads are more targeted and can be much more affordable, especially for small businesses. There are several types of ads on streaming TV:   Pre-roll ads: These ads appear before the content you want to watch starts. Mid-roll ads: These ads are inserted into the content at natural breaks. Post-roll ads: These appear after the content has ended. Display ads: These can show up as banners or overlays during the video.   This form of advertising allows for a more personalized experience because advertisers can target specific audience segments based on interests, demographics, and viewing habits.   Why SMBs Should Consider Streaming TV Advertising Audience Reach and Targeting Potential One of the main benefits of streaming TV advertising is the ability to reach a targeted audience. Traditional TV ads often cast a broad net, hoping to catch as many viewers as possible, but they don’t have the same level of targeting capabilities. With streaming TV, you can target specific groups based on factors like:   Age Gender Interests Location Past viewing behavior   For SMBs, this is a huge advantage. You no longer have to overspend on traditional advertising methods, essentially wasting a large portion of your budget. With streaming TV advertising, you can reach the right audience so your marketing budget goes further.   Cost-Effectiveness Compared to Traditional TV Traditional TV advertising can be incredibly expensive. Buying ad space on major networks or prime-time programming is often out of reach for SMBs. The beauty of streaming TV advertising is that it’s more affordable and offers better ROI. Because streaming platforms often charge on a cost-per-thousand impressions (CPM) or cost-per-click (CPC) basis, you’re only paying for the views or actions that matter most. This makes it easier to test your ads, track performance, and adjust your strategy as needed. You’re not just throwing money at something and hoping it works. You have the power to track your ad performance in real-time and optimize your campaigns accordingly.   Key Benefits of Streaming TV Advertising for SMBs Enhanced Targeting and Personalization As mentioned earlier, one of the standout features of streaming TV advertising is the ability to target specific audience segments. Platforms like Roku, Hulu, and YouTube provide advertisers with data on viewers’ behavior, allowing for hyper-targeted campaigns. This means you can reach people who are most likely to be interested in your product or service, ensuring your ads are not wasted on irrelevant audiences. Furthermore, with the ability to personalize your messaging based on demographic information, interests, or past actions, your ads will feel more relevant.   Real-Time Feedback and Optimization Another great benefit of streaming TV advertising is the ability to receive real-time data on your campaign’s performance. Traditional TV advertising often doesn’t allow advertisers to track immediate results, but with streaming TV, you can monitor key metrics such as views, clicks, and conversions as they happen. This gives you the ability to quickly adjust and optimize your campaigns, which is especially helpful for SMBs trying to maximize their budgets.   Increased Brand Visibility Running ads on streaming platforms can significantly increase your brand’s visibility. With millions of users watching content on platforms like Hulu, Roku, and YouTube, there’s a large audience for your brand to tap into. Plus, with better targeting and more affordable pricing, SMBs can make a real impact without the need for a massive budget.   Multi-Device Access Streaming TV isn’t limited to just one device. Viewers watch their favorite shows on mobile phones, tablets, smart TVs, and desktop computers. As a result, your ads have the potential to reach consumers wherever they’re engaging with content. This cross-platform visibility is a great way for SMBs to stay top-of-mind with customers on their preferred devices.   How to Get Started with Streaming TV Advertising 1. Choose the Right Streaming Platforms The first step in getting started with streaming TV advertising is choosing the right platforms. Popular options for small businesses include:   Netflix Disney+ Hulu: Known for its wide range of content and dedicated audience, Hulu TV advertising provides effective targeting options for SMBs. YouTube TV: A massive platform with great targeting and video advertising options. Roku: With a vast user base and targeting capabilities, Roku is one of the leading platforms for advertising.   Each platform offers different features, so it’s important to assess where your target audience spends the most time and choose accordingly.   2. Set Up Your Campaign Once you’ve chosen your platform, it’s time to set up your campaign. This involves defining your goals, creating your ad content, and deciding on your budget. Remember, small businesses often have limited budgets, so make sure you’re setting realistic goals and focusing on the most important metrics (such as conversions or website traffic).   3. Track Performance The great thing about streaming TV advertising is the ability to track performance in real-time. Make sure you’re constantly analyzing your data to understand what’s working and what isn’t. If certain ads or targeting options aren’t performing as expected, don’t hesitate to tweak your approach.   Tips for Effective Streaming TV Advertising Campaigns 1. Craft Compelling, High-Quality Video Content The quality of your video content is key to your campaign’s success. Make sure your ads are visually appealing, well-edited, and deliver a clear message. Remember, you’re competing for attention on a platform with lots of other content, so make your ad stand out.   2. Focus on Short, Impactful Messaging People don’t want to sit through long, drawn-out ads. Focus on delivering your key message in a concise and engaging way. Short, attention-grabbing content often works best on streaming platforms.   3. Test Different Ad Formats and Placements Experiment with different types of ads (pre-roll, mid-roll, post-roll) and placements to find what works best for your audience. A/B testing can help you optimize for the best performance.   4. Leverage Retargeting Retargeting is a powerful tool for SMBs. If a viewer has engaged with your brand—such as visiting your website—but didn’t make a purchase, you can show them an ad to remind them about your product or service.   Contact COLAB to Advertise Your Business on Streaming TV Streaming TV advertising creates a big opportunity for SMBs to reach a large, engaged audience without spending a ton of money. With its targeting capabilities, real-time feedback, and cost-effective pricing, it’s a great way for small businesses to increase brand visibility, drive conversions, and compete with larger companies in the digital space. If you need a TV commercial for your streaming TV campaign, or want to advertise on streaming TV, contact COLAB today.

Marketing
2025-04-08

Top 7 Ways PPC Management Services Increase Sales and Profits
Top 7 Ways PPC Management Services Increase Sales and Profits 5 min to read Pay-Per-Click (PPC) advertising is one of the fastest ways to drive targeted traffic to your business. But if you're a small or mid-sized business trying to manage PPC on your own, you’ve probably faced challenges like high costs, low conversions, and inefficient ad spend. A PPC agency can help with that. Professional PPC management services makes sure your campaigns are optimized to generate maximum sales and profitability—without blowing your budget. In this guide, we’ll break down the top seven ways expert PPC management helps your business grow.   Table of Contents: Advanced Keyword Research & Selection Smart Bidding Strategies for Maximum ROI Targeted Audience Segmentation Ad Copy & Creative Optimization Landing Page Optimization for Higher Conversions Reducing Wasted Ad Spend & Improving Efficiency Continuous Performance Monitoring & Data-Driven Adjustments FAQs: PPC Management Services Conclusion: PPC Management Services for Your Business   1. Advanced Keyword Research & Selection One of the biggest mistakes businesses make in PPC advertising is choosing the wrong keywords. Selecting broad, high-cost keywords might get you traffic, but not necessarily sales. PPC management services do extensive research to target keywords that drive conversions, not just clicks.   How Experts Find High-Performing Keywords Competitor Research – Professionals analyze what’s working for competitors and identify opportunities. Long-Tail Keywords – These are more specific (e.g., "affordable PPC management for e-commerce") and have lower competition. Negative Keywords – These filter out unqualified traffic (e.g., blocking searches for “free” if you don’t offer free services).   By refining your keyword strategy, PPC experts reduce wasted ad spend and increase conversions, leading to a higher return on investment (ROI).   2. Smart Bidding Strategies for Maximum ROI Throwing money at ads without a strategy is tantamount to playing the lottery with your marketing budget. PPC experts know how to adjust bids based on data, maximizing ROI while minimizing unnecessary costs.   Different Bidding Strategies Used by Experts Manual Bidding – Offers more control over how much you spend per click. Automated Bidding – Uses AI to adjust bids in real-time for optimal conversions. Target ROAS (Return on Ad Spend) – Ensures your spending aligns with your revenue goals.   By using data-driven bidding strategies, PPC managers make sure that every dollar spent brings measurable results.   3. Targeted Audience Segmentation Reaching the right audience is just as important as getting clicks. PPC management services fine-tune audience targeting so that your ads show up for the people most likely to buy.   How PPC Managers Segment Audiences Demographics & Interests – Ads are shown based on age, location, income, and browsing behavior, depending on what individual platforms allow. Retargeting (Remarketing) – Shows ads to people who have visited your site but didn’t buy. Lookalike Audiences – Targets new customers who resemble your best existing customers.   With focused targeting, your ads perform better, and you stop wasting money on people who aren’t interested in your offer.   4. Ad Copy & Creative Optimization Even the best targeting won’t work if your ad copy and visuals don’t grab attention. PPC management services optimize ad creatives to drive higher engagement and conversions.   What Makes a PPC Ad Effective? Compelling Headlines – Hooks the audience in seconds. Clear Call-to-Action (CTA) – Encourages users to click (“Get 20% Off Today!”). A/B Testing – Experts test multiple ad versions to see what performs best.   By constantly refining ad copy, PPC agencies help your business stand out in a crowded marketplace.   5. Landing Page Optimization for Higher Conversions If your ads send users to a slow, cluttered, or confusing landing page, you will have a difficult time converting them to customers. A strong PPC campaign includes landing page optimization to make sure visitors turn into paying customers.   How PPC Experts Optimize Landing Pages Fast Load Speed – Every second of delay reduces conversions by 7%. Clear CTA Buttons – Makes it easy for users to take action. Mobile Optimization – Creates a user-friendly experience on any device. Trust Signals – Reviews, testimonials, and security badges increase buyer confidence.   An optimized landing page can double or even triple conversion rates, making your ad spend work harder for you.   6. Reducing Wasted Ad Spend & Improving Efficiency One of the biggest benefits of hiring a PPC management service is cutting down on wasted ad spend. Many businesses unknowingly burn through thousands of dollars on ineffective ads. PPC experts eliminate wasteful spending and reallocate budgets where they’ll perform best.   How PPC Agencies Save You Money Eliminating Non-Converting Keywords – Cutting out underperforming search terms. Geo-Targeting – Ensuring ads only show in profitable locations. Ad Scheduling – Running ads at the best times to increase conversions. Budget Reallocation – Moving funds from low-ROI campaigns to high-performing ones.   With smarter spending, your ad budget goes further, helping you scale sales without increasing costs.   7. Continuous Performance Monitoring & Data-Driven Adjustments PPC advertising isn’t a set-it-and-forget-it strategy. Continuous monitoring is key to long-term success. PPC agencies track performance, analyze data, and make adjustments to keep your campaigns profitable.   What Experts Monitor Daily Click-Through Rates (CTR) – Indicates how engaging your ads are. Cost Per Acquisition (CPA) – Measures how much you spend to get a new customer. Return on Ad Spend (ROAS) – Ensures you’re getting profitable results. Conversion Rate – Shows how many people take action after clicking.   By constantly refining campaigns based on data, PPC experts ensure consistent growth and increased revenue over time.   FAQs: PPC Management Services What are PPC management services? PPC (Pay-Per-Click) management services involve professional oversight of your paid advertising campaigns on platforms like Google Ads, Amazon Ads, and social media. Experts handle everything from keyword research to bid adjustments, ensuring optimal performance and maximum ROI.   How can PPC management services improve my business's profitability? A well-managed PPC campaign increases conversions while reducing wasted ad spend. Experts optimize targeting, ad copy, and bidding strategies to drive high-intent traffic that leads to more sales and a better return on investment.   How long does it take to see results from PPC campaigns? PPC campaigns can start driving traffic almost immediately, but it may take a few weeks to optimize and improve performance. A well-managed campaign typically delivers measurable results within 30-90 days.   Can PPC work for small and mid-sized businesses? Yes, PPC allows businesses of all sizes to compete by targeting specific audiences. With the right strategy, even a modest budget can generate quality leads and sales.   What platforms do PPC management services cover? Most PPC agencies manage campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Amazon Ads, depending on your business goals.   How do I know if my PPC campaign is successful? Success is measured through key performance indicators (KPIs) like click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). A good PPC manager will provide reports and insights to track progress and adjust strategies as needed.   Conclusion: PPC Management Services for Your Business If your small or mid-sized business is looking to make your PPC campaigns more profitable, hiring COLAB for your PPC management can boost sales, increase conversions, and improve profitability—all while making the most of your advertising budget.

Marketing
NO MISPELLINGS HERE
 
 
comment-large
comment
megaphone

We're making waves across the internet

YOUR STORY.

OUR MEGAPHONE.

LET'S CHAT
 

Relax your shoulders. we're here.

We're dot-connectors. Action-takers. We use our fluency in digital + knack for data-inspired storytelling to solve the problems that are holding you back from your next level of growth.

LET'S GET PERSONAL
 
 
 
 

What we do

We take the time to get to know who you are and where you want to be, then dream up the most creative and compelling ways to bring your project to life.

WE'RE VERY TALENTED
service-strategy

STRATEGY

Planning
Positioning
Market Research
GTM Strategy
Competitive Analysis
Audit + Optimization
service-design

DESIGN

Web + Mobile
Branding + Refresh
Illustration
Pitch Decks
Print Media
Merch
service-development

DEVELOPMENT

Websites
Mobile Apps
Prototyping
Architecture
Custom Software
SaaS Development
service-marketing

MARKETING

Paid Search + Social
SEO + Content
Experiential
Photo + Video
Organic Social
Email + SMS
we're very talented
check out our pricing deck
 

JOIN THE COOL
KIDS CLUB

WE SAVED YOU A SEAT
 

OUR PROCESS

Our credo can be summed up in four words: do more, talk less. Once we get to know you inside-out and build out the perfect strategy, we'll serve up the deliverables that are d*mn good, every time.

imgBulb

LEARN ABOUT YOU

Think of this as brand therapy, where you tell us everything about your company, where it's headed, and what hasn't worked in the past. This process can last as long as it needs for us to get what makes you tick.

imgBulb

CREATE A GAME PLAN

Once we help you nail down your goals, we'll create the best possible strategy that fits your budget and timeline. We'll make sure there's plenty of wiggle room for last-minute pivots so it always feels like you.

imgBulb

MAKE SH*T HAPPEN

This is where the fun starts. Our experts will take the lead and get cooking, keeping you in the loop the entire way. You'll always have our full attention — no excuses.

imgBulb

OPTIMIZE + REPEAT

Once we launch, it's still all hands on deck. Our team will track performance, report our findings, and seize every opportunity to make things better — so you can kick back and watch your numbers grow.

LET'S SHOW YOU HOW IT'S DONE
 

we write REAL good too.

2025-04-15

How to Write a 30 Second Commercial for the Super Bowl
We previously wrote about using emotional advertising and storytelling to market your brand. In that article, we analyzed a Super Bowl ad and how it was written, but we wanted to break down more ads from 2025’s Super Bowl LIX.   Emotional Advertising Refresher If you remember from the previous article, when writing a commercial like a Super Bowl ad, you want to identify how you want your audience to feel when watching your commercial. A lot of times this comes organically without having to think about it or even identify it, but a lot of times this is missing from big Super Bowl ads because they’re solely focused on coming up with a cool idea that features a celebrity. Here’s a list of common emotional motivators: Sense of belonging Stand out from the crowd Sense of achievement Attain success Have hope or confidence in the future Enjoy a sense of well-being Feel a sense of thrill Live up to my self image Sense of security Fear of missing out (FOMO)   For example, Super Bowl LVIII (2024) Budweiser commercial, “Old School Delivery,” featured the emotional motivators “overcome life’s obstacles” or perhaps “succeed in life.”   Storytelling Breakdown Refresher Next, you want to create a story with the following elements:   Hero Goal Obstacle Attempt to reach goal Failure Climax Resolution   In Budweiser’s “Old School Delivery” ad, the elements broke down this way: Hero: Beer delivery man Goal: Deliver beer to the bar Obstacle: Snow storm and closed roads Attempt to reach goal: Man uses horses to transport beer Failure: Gets lost in the snow storm Climax: Local dog shows them the way Resolution: Bar patrons get their beer   While you can have popular, enduring commercials that don’t have these elements—such as Old Spice’s “The Man Your Man Could Smell Like” ad, Budweiser’s “Whassup” ad, or Wendy’s “Where’s the Beef?” ad—you are more likely to connect with your audience by using these storytelling elements. Super Bowl LIX (2025) Ads: Story Analysis Let’s take a look at commercials from the 2025 Super Bowl and break them down to see how they used these story elements.   STōK Cold Brew Coffee, “Hollywood Magic”  In this ad, Channing Tatum is brought into a soccer team’s locker room—Ryan Reynolds’ and Rob McElhenney’s Wrexham AFC in this case—to teach them how to do better celebration dances. He passes them STōK Cold Brew Coffee to get them energized.   The story unfolds like this: Hero: Channing Tatum, dance instructor Goal: Get the soccer players to have better celebration dances Obstacle: Players are not good dancers Attempt to reach goal: Channing Tatum gives a demonstration of multiple dance ideas, each escalating beyond the one before Failure: After finishing his demonstration, the players appear stunned and even a little scared of the prospect of dancing this way Climax: One player drinks his STōK Cold Brew Coffee, the music kicks back in and they all start dancing Resolution: Channing tells the coach that they’re ready   Budweiser, “Big Men on Cul-de-Sac”  In this ad, Shane Gillis and Post Malone help a neighbor make his lame party more exciting. Peyton Manning shows up to hang out, too.   The story unfolds like this: Hero: Shane Gillis and Post Malone—neighbors of the lame party-thrower Goal: Make the lame party more exciting Obstacle: Lame neighbors who are busy with their day Attempt to reach goal: Shane and Post Malone shoot Budweiser beers to various neighbors using a leaf blower like a rocket launcher, with the beers functioning as invitations Each launch of the beer invitations escalates, from ringing a doorbell to landing in jello dessert Failure: [No failure in this ad] Climax: The party grows until all the neighbors in the area are there having a good time Resolution: A neighbor stands atop a boat and Shane tells him to get down because the HOA’s already breathing down his neck   If they had wanted to work in a failure, the HOA could have shown up to shut down the party, then been given a beer to bring them into the fold, and have the party kick back into gear. Regardless, they had so much to work with, including Peyton Manning hanging out at the party, that the ad still works.   Stella Artois, “David & Dave: The Other David” In this ad, David Beckham’s parents inform him about his twin brother he never knew about. The twin is in America, and David goes to meet and connect with him.   The story unfolds like this: Hero: David Beckham Goal: Meet and bond with his twin brother Obstacle: His twin, Dave Beckham, played by Matt Damon Attempt to reach goal: David arrives at Dave’s house and tries to connect with him over food and sports Failure: David asks confused questions about the Buffalo wings, confounding Dave; Dave kicks a football, and David appears to question whether they can connect Climax: David notices that Dave gave him a Stella Artois beer and they bond over having good taste Resolution: David tells Dave about his soccer career   Conclusion: Writing a 30 Second Ad for the Super Bowl When writing a 30-second commercial, whether for the Super Bowl or a local business, it’s ultimately about tapping into universal emotional motivators and crafting a compelling story that elicits that emotion. The best ads aren’t simply entertaining—they resonate with audiences by creating a hero, a goal, obstacles, and a satisfying resolution. If you’re looking to craft an ad that truly stands out, contact COLAB today. We’ll make sure your ad is an entertaining story that serves your brand’s goals.

Marketing
2025-04-15

What is Streaming TV Advertising?
For many years now, people have moved away from linear TV, such as the broadcast networks and cable TV. They now watch TV and movie content on streaming services more than ever before, including Netflix, Hulu, Disney+, and Amazon Prime Video. While streaming services initially touted their lack of advertising, all major streaming services now feature ad-supported tiers, or are completely ad-supported. This has created a huge opportunity for small to medium sized businesses (SMBs). You now have the ability to advertise your brand with compelling and entertaining ads, while targeting specific audiences, all at an affordable price.   What is Streaming TV? Streaming TV refers to watching television shows, movies, and videos through the internet, rather than through broadcast television, cable, or satellite. Popular platforms include Netflix, Hulu, Amazon Prime Video, Disney+, Tubi, Pluto, and a growing list of others. Viewers now prefer on-demand viewing, so they can watch content when it’s convenient for them. This shift has led to the creation of an entirely new form of advertising—streaming TV advertising.   Is Streaming TV the same as Over The Top (OTT) and Connected Television (CTV) advertising? Streaming TV, Over-the-Top (OTT), and Connected Television (CTV) advertising are closely related, but they have distinct differences.   Streaming TV advertising refers broadly to delivering ads on platforms that stream video content over the internet, such as Netflix, Hulu, or Peacock. It encompasses both OTT and CTV as methods of reaching audiences. OTT advertising specifically involves ads served on streaming platforms accessible via devices like smartphones, tablets, and streaming boxes (e.g., Roku or Apple TV). It’s a broader category, covering any internet-enabled device capable of accessing streamed content. CTV advertising, on the other hand, targets ads on smart TVs or TVs connected to the internet through external devices like Roku, Apple TV, Amazon Fire Stick, and Chromecast. It’s a subset of OTT, focusing purely on actual television screens.   What Is Streaming TV Advertising and How Does It Work? Streaming TV advertising allows you to place commercials on streaming platforms. Your ads play during commercial breaks in TV shows and movies, much like traditional TV ads have done for decades. However, streaming ads are more targeted and can be much more affordable, especially for small businesses. There are several types of ads on streaming TV:   Pre-roll ads: These ads appear before the content you want to watch starts. Mid-roll ads: These ads are inserted into the content at natural breaks. Post-roll ads: These appear after the content has ended. Display ads: These can show up as banners or overlays during the video.   This form of advertising allows for a more personalized experience because advertisers can target specific audience segments based on interests, demographics, and viewing habits.   Why SMBs Should Consider Streaming TV Advertising Audience Reach and Targeting Potential One of the main benefits of streaming TV advertising is the ability to reach a targeted audience. Traditional TV ads often cast a broad net, hoping to catch as many viewers as possible, but they don’t have the same level of targeting capabilities. With streaming TV, you can target specific groups based on factors like:   Age Gender Interests Location Past viewing behavior   For SMBs, this is a huge advantage. You no longer have to overspend on traditional advertising methods, essentially wasting a large portion of your budget. With streaming TV advertising, you can reach the right audience so your marketing budget goes further.   Cost-Effectiveness Compared to Traditional TV Traditional TV advertising can be incredibly expensive. Buying ad space on major networks or prime-time programming is often out of reach for SMBs. The beauty of streaming TV advertising is that it’s more affordable and offers better ROI. Because streaming platforms often charge on a cost-per-thousand impressions (CPM) or cost-per-click (CPC) basis, you’re only paying for the views or actions that matter most. This makes it easier to test your ads, track performance, and adjust your strategy as needed. You’re not just throwing money at something and hoping it works. You have the power to track your ad performance in real-time and optimize your campaigns accordingly.   Key Benefits of Streaming TV Advertising for SMBs Enhanced Targeting and Personalization As mentioned earlier, one of the standout features of streaming TV advertising is the ability to target specific audience segments. Platforms like Roku, Hulu, and YouTube provide advertisers with data on viewers’ behavior, allowing for hyper-targeted campaigns. This means you can reach people who are most likely to be interested in your product or service, ensuring your ads are not wasted on irrelevant audiences. Furthermore, with the ability to personalize your messaging based on demographic information, interests, or past actions, your ads will feel more relevant.   Real-Time Feedback and Optimization Another great benefit of streaming TV advertising is the ability to receive real-time data on your campaign’s performance. Traditional TV advertising often doesn’t allow advertisers to track immediate results, but with streaming TV, you can monitor key metrics such as views, clicks, and conversions as they happen. This gives you the ability to quickly adjust and optimize your campaigns, which is especially helpful for SMBs trying to maximize their budgets.   Increased Brand Visibility Running ads on streaming platforms can significantly increase your brand’s visibility. With millions of users watching content on platforms like Hulu, Roku, and YouTube, there’s a large audience for your brand to tap into. Plus, with better targeting and more affordable pricing, SMBs can make a real impact without the need for a massive budget.   Multi-Device Access Streaming TV isn’t limited to just one device. Viewers watch their favorite shows on mobile phones, tablets, smart TVs, and desktop computers. As a result, your ads have the potential to reach consumers wherever they’re engaging with content. This cross-platform visibility is a great way for SMBs to stay top-of-mind with customers on their preferred devices.   How to Get Started with Streaming TV Advertising 1. Choose the Right Streaming Platforms The first step in getting started with streaming TV advertising is choosing the right platforms. Popular options for small businesses include:   Netflix Disney+ Hulu: Known for its wide range of content and dedicated audience, Hulu TV advertising provides effective targeting options for SMBs. YouTube TV: A massive platform with great targeting and video advertising options. Roku: With a vast user base and targeting capabilities, Roku is one of the leading platforms for advertising.   Each platform offers different features, so it’s important to assess where your target audience spends the most time and choose accordingly.   2. Set Up Your Campaign Once you’ve chosen your platform, it’s time to set up your campaign. This involves defining your goals, creating your ad content, and deciding on your budget. Remember, small businesses often have limited budgets, so make sure you’re setting realistic goals and focusing on the most important metrics (such as conversions or website traffic).   3. Track Performance The great thing about streaming TV advertising is the ability to track performance in real-time. Make sure you’re constantly analyzing your data to understand what’s working and what isn’t. If certain ads or targeting options aren’t performing as expected, don’t hesitate to tweak your approach.   Tips for Effective Streaming TV Advertising Campaigns 1. Craft Compelling, High-Quality Video Content The quality of your video content is key to your campaign’s success. Make sure your ads are visually appealing, well-edited, and deliver a clear message. Remember, you’re competing for attention on a platform with lots of other content, so make your ad stand out.   2. Focus on Short, Impactful Messaging People don’t want to sit through long, drawn-out ads. Focus on delivering your key message in a concise and engaging way. Short, attention-grabbing content often works best on streaming platforms.   3. Test Different Ad Formats and Placements Experiment with different types of ads (pre-roll, mid-roll, post-roll) and placements to find what works best for your audience. A/B testing can help you optimize for the best performance.   4. Leverage Retargeting Retargeting is a powerful tool for SMBs. If a viewer has engaged with your brand—such as visiting your website—but didn’t make a purchase, you can show them an ad to remind them about your product or service.   Contact COLAB to Advertise Your Business on Streaming TV Streaming TV advertising creates a big opportunity for SMBs to reach a large, engaged audience without spending a ton of money. With its targeting capabilities, real-time feedback, and cost-effective pricing, it’s a great way for small businesses to increase brand visibility, drive conversions, and compete with larger companies in the digital space. If you need a TV commercial for your streaming TV campaign, or want to advertise on streaming TV, contact COLAB today.

Marketing
2025-04-08

Top 7 Ways PPC Management Services Increase Sales and Profits
5 min to read Pay-Per-Click (PPC) advertising is one of the fastest ways to drive targeted traffic to your business. But if you're a small or mid-sized business trying to manage PPC on your own, you’ve probably faced challenges like high costs, low conversions, and inefficient ad spend. A PPC agency can help with that. Professional PPC management services makes sure your campaigns are optimized to generate maximum sales and profitability—without blowing your budget. In this guide, we’ll break down the top seven ways expert PPC management helps your business grow.   Table of Contents: Advanced Keyword Research & Selection Smart Bidding Strategies for Maximum ROI Targeted Audience Segmentation Ad Copy & Creative Optimization Landing Page Optimization for Higher Conversions Reducing Wasted Ad Spend & Improving Efficiency Continuous Performance Monitoring & Data-Driven Adjustments FAQs: PPC Management Services Conclusion: PPC Management Services for Your Business   1. Advanced Keyword Research & Selection One of the biggest mistakes businesses make in PPC advertising is choosing the wrong keywords. Selecting broad, high-cost keywords might get you traffic, but not necessarily sales. PPC management services do extensive research to target keywords that drive conversions, not just clicks.   How Experts Find High-Performing Keywords Competitor Research – Professionals analyze what’s working for competitors and identify opportunities. Long-Tail Keywords – These are more specific (e.g., "affordable PPC management for e-commerce") and have lower competition. Negative Keywords – These filter out unqualified traffic (e.g., blocking searches for “free” if you don’t offer free services).   By refining your keyword strategy, PPC experts reduce wasted ad spend and increase conversions, leading to a higher return on investment (ROI).   2. Smart Bidding Strategies for Maximum ROI Throwing money at ads without a strategy is tantamount to playing the lottery with your marketing budget. PPC experts know how to adjust bids based on data, maximizing ROI while minimizing unnecessary costs.   Different Bidding Strategies Used by Experts Manual Bidding – Offers more control over how much you spend per click. Automated Bidding – Uses AI to adjust bids in real-time for optimal conversions. Target ROAS (Return on Ad Spend) – Ensures your spending aligns with your revenue goals.   By using data-driven bidding strategies, PPC managers make sure that every dollar spent brings measurable results.   3. Targeted Audience Segmentation Reaching the right audience is just as important as getting clicks. PPC management services fine-tune audience targeting so that your ads show up for the people most likely to buy.   How PPC Managers Segment Audiences Demographics & Interests – Ads are shown based on age, location, income, and browsing behavior, depending on what individual platforms allow. Retargeting (Remarketing) – Shows ads to people who have visited your site but didn’t buy. Lookalike Audiences – Targets new customers who resemble your best existing customers.   With focused targeting, your ads perform better, and you stop wasting money on people who aren’t interested in your offer.   4. Ad Copy & Creative Optimization Even the best targeting won’t work if your ad copy and visuals don’t grab attention. PPC management services optimize ad creatives to drive higher engagement and conversions.   What Makes a PPC Ad Effective? Compelling Headlines – Hooks the audience in seconds. Clear Call-to-Action (CTA) – Encourages users to click (“Get 20% Off Today!”). A/B Testing – Experts test multiple ad versions to see what performs best.   By constantly refining ad copy, PPC agencies help your business stand out in a crowded marketplace.   5. Landing Page Optimization for Higher Conversions If your ads send users to a slow, cluttered, or confusing landing page, you will have a difficult time converting them to customers. A strong PPC campaign includes landing page optimization to make sure visitors turn into paying customers.   How PPC Experts Optimize Landing Pages Fast Load Speed – Every second of delay reduces conversions by 7%. Clear CTA Buttons – Makes it easy for users to take action. Mobile Optimization – Creates a user-friendly experience on any device. Trust Signals – Reviews, testimonials, and security badges increase buyer confidence.   An optimized landing page can double or even triple conversion rates, making your ad spend work harder for you.   6. Reducing Wasted Ad Spend & Improving Efficiency One of the biggest benefits of hiring a PPC management service is cutting down on wasted ad spend. Many businesses unknowingly burn through thousands of dollars on ineffective ads. PPC experts eliminate wasteful spending and reallocate budgets where they’ll perform best.   How PPC Agencies Save You Money Eliminating Non-Converting Keywords – Cutting out underperforming search terms. Geo-Targeting – Ensuring ads only show in profitable locations. Ad Scheduling – Running ads at the best times to increase conversions. Budget Reallocation – Moving funds from low-ROI campaigns to high-performing ones.   With smarter spending, your ad budget goes further, helping you scale sales without increasing costs.   7. Continuous Performance Monitoring & Data-Driven Adjustments PPC advertising isn’t a set-it-and-forget-it strategy. Continuous monitoring is key to long-term success. PPC agencies track performance, analyze data, and make adjustments to keep your campaigns profitable.   What Experts Monitor Daily Click-Through Rates (CTR) – Indicates how engaging your ads are. Cost Per Acquisition (CPA) – Measures how much you spend to get a new customer. Return on Ad Spend (ROAS) – Ensures you’re getting profitable results. Conversion Rate – Shows how many people take action after clicking.   By constantly refining campaigns based on data, PPC experts ensure consistent growth and increased revenue over time.   FAQs: PPC Management Services What are PPC management services? PPC (Pay-Per-Click) management services involve professional oversight of your paid advertising campaigns on platforms like Google Ads, Amazon Ads, and social media. Experts handle everything from keyword research to bid adjustments, ensuring optimal performance and maximum ROI.   How can PPC management services improve my business's profitability? A well-managed PPC campaign increases conversions while reducing wasted ad spend. Experts optimize targeting, ad copy, and bidding strategies to drive high-intent traffic that leads to more sales and a better return on investment.   How long does it take to see results from PPC campaigns? PPC campaigns can start driving traffic almost immediately, but it may take a few weeks to optimize and improve performance. A well-managed campaign typically delivers measurable results within 30-90 days.   Can PPC work for small and mid-sized businesses? Yes, PPC allows businesses of all sizes to compete by targeting specific audiences. With the right strategy, even a modest budget can generate quality leads and sales.   What platforms do PPC management services cover? Most PPC agencies manage campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Amazon Ads, depending on your business goals.   How do I know if my PPC campaign is successful? Success is measured through key performance indicators (KPIs) like click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). A good PPC manager will provide reports and insights to track progress and adjust strategies as needed.   Conclusion: PPC Management Services for Your Business If your small or mid-sized business is looking to make your PPC campaigns more profitable, hiring COLAB for your PPC management can boost sales, increase conversions, and improve profitability—all while making the most of your advertising budget.

Marketing
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