Monthly Archives: May 2024

What is Branding vs a Logo?

7 min to read When you’re developing marketing materials for your business, you might hear the terms “brand” and “logo” used interchangeably. However, these two concepts have distinct differences, roles, and significance. A logo is simply one element of a broader branding strategy. Below, we’ll clarify the differences between a logo and branding, look at […]

End of Third-Party Cookies: How To Collect Zero-Party and First-Party Data

7 min to read As a marketer for an ecommerce brand or other business, you may have read that third-party cookies are being phased out because of privacy concerns. This has prompted a shift in the way brands collect and utilize data. As major browsers have phased out support, digital marketing strategies have had to […]