How Much Does TV Advertising Cost for Small Businesses?
TV advertising has long been seen as something only big brands with massive budgets can afford. But as the media landscape has continued to adapt and change, small and medium-sized businesses (SMBs) in Los Angeles can now reach their audience with television ads more cost-effectively than ever. Whether you’re considering traditional broadcast TV, cable, or […]
How to Get Started with TV Advertising for Small Businesses
TV advertising might sound like something only big brands with deep pockets can afford, but the landscape has changed in recent years. With the rise of streaming services and more targeted advertising options, small and medium-sized businesses (SMBs) in Los Angeles can now leverage TV ads without breaking the bank. Whether you own a local […]
Your Guide to Brand Positioning
If you’re running a small or medium-sized business (SMB) in Los Angeles, you already know how competitive the market can be. Whether you own a boutique coffee shop, a fitness studio, or an e-commerce brand, standing out from the crowd is essential. One of the primary keys to differentiating your business is through brand positioning. […]
How to Write a 30 Second Commercial for the Super Bowl
We previously wrote about using emotional advertising and storytelling to market your brand. In that article, we analyzed a Super Bowl ad and how it was written, but we wanted to break down more ads from 2025’s Super Bowl LIX. Emotional Advertising Refresher If you remember from the previous article, when writing a commercial like […]
What is Streaming TV Advertising?
For many years now, people have moved away from linear TV, such as the broadcast networks and cable TV. They now watch TV and movie content on streaming services more than ever before, including Netflix, Hulu, Disney+, and Amazon Prime Video. While streaming services initially touted their lack of advertising, all major streaming services now […]
Top 7 Ways PPC Management Services Increase Sales and Profits
5 min to read Pay-Per-Click (PPC) advertising is one of the fastest ways to drive targeted traffic to your business. But if you’re a small or mid-sized business trying to manage PPC on your own, you’ve probably faced challenges like high costs, low conversions, and inefficient ad spend. A PPC agency can help with that. […]
Brand Refresh vs. Rebrand—What’s the Difference
If your company has been in business for some time, you’ve probably heard the terms “rebranding” and “brand refresh” thrown around. But what do they really mean? And more importantly, which one might your business need? Let’s break down these two brand strategies and see if you need one of them to help breathe new […]
How Your Brand Can Use Emotional Advertising and Storytelling to Sell More
One of the most effective things you can do for your brand is to create an emotional connection with your customers. But what does this mean, exactly? How is this done? One of the best ways to do this is with storytelling. Many brands have done this for decades: think Apple’s “Think Different” campaign, Google’s […]
What is Branding vs a Logo?
7 min to read When you’re developing marketing materials for your business, you might hear the terms “brand” and “logo” used interchangeably. However, these two concepts have distinct differences, roles, and significance. A logo is simply one element of a broader branding strategy. Below, we’ll clarify the differences between a logo and branding, look at […]
End of Third-Party Cookies: How To Collect Zero-Party and First-Party Data
7 min to read As a marketer for an ecommerce brand or other business, you may have read that third-party cookies are being phased out because of privacy concerns. This has prompted a shift in the way brands collect and utilize data. As major browsers have phased out support, digital marketing strategies have had to […]