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L.A.’s Most Creative
Digital Agency

 
 

Elevate Your Brand with Expert
Digital Marketing

Relax your shoulders. We’re here. We use our digital marketing expertise + data + creative flair to grow your brand and take it to the next level.

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What we do

We take the time to get to know who you are and where you want to be, then dream up the most creative and compelling ways to bring your project to life.

WE'RE VERY TALENTED
Digital Marketing Agency
Check Out Pricing Deck ctaPriceFilled
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STRATEGY


Planning
Positioning
Market Research
GTM Strategy
Competitive Analysis
Audit + Optimization

design


Web + Mobile
Branding + Refresh
Illustration
Pitch Decks
Print Media
Merch

DEVELOPMENT


Websites
Mobile Apps
Prototyping
Architecture
Custom Software
SaaS Development

MARKETING


Paid Search + Social
SEO + Content
Experiential
Photo + Video
Organic Social
Email + SMS
we're very talented
check out our pricing deck
 

JOIN THE COOL
KIDS CLUB

WE SAVED YOU A SEAT
 
 

LEARN ABOUT YOU


Think of this as brand therapy, where you tell us everything about your company, where it's headed, and what hasn't worked in the past. This process can last as long as it needs for us to get what makes you tick.

CREATE A GAME PLAN


Once we help you nail down your goals, we'll create the best possible strategy that fits your budget and timeline. We'll make sure there's plenty of wiggle room for last-minute pivots so it always feels like you.

MAKE SH*T HAPPEN


This is where the fun starts. Our experts will take the lead and get cooking, keeping you in the loop the entire way. You'll always have our full attention — no excuses.

OPTIMIZE + REPEAT


Once we launch, it's still all hands on deck. Our team will track performance, report our findings, and seize every opportunity to make things better — so you can kick back and watch your numbers grow.

our process

Our credo can be summed up in four words: do more, talk less. Once we get to know you inside-out and build out the perfect strategy, we'll serve up the deliverables that are d*mn good, every time.

LET'S SHOW YOU HOW IT'S DONE
Inbound Marketing Services Los Angeles
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February 23, 2026

On-Page, Off-Page, and Technical SEO Search engines have become the starting point for almost every customer journey. Whether someone needs burgers in Woodland Hills, a fitness studio in Sherman Oaks, or a plumber in Culver City, Google determines who gets seen first. Modern SEO works through three main pillars: on-page SEO, off-page SEO, and technical SEO. Each one plays a specific role in helping your business appear in search results and attract local customers. For small and mid-sized businesses in Los Angeles, understanding these pillars helps you build a strong digital presence instead of relying on guesswork. This guide walks through each pillar and shows how they work together to support long-term growth. What Is On-Page SEO? On-page SEO covers everything that lives on your website and helps Google interpret your content. It strengthens the relevance of each page so Google feels confident showing it to users. Key On-Page SEO Elements 1. Keyword Research and Search Intent Keyword research identifies the words and phrases your customers type into Google. Search intent helps you understand the goal behind those searches. A homeowner looking up “leaky faucet fix” needs answers, while someone searching “plumber in Los Feliz” is ready to book a service. Los Angeles businesses benefit from local keywords that include neighborhoods, zip codes, and landmarks. 2. High-Quality Content Great content gives users clear answers and encourages them to stay on your website longer. Google sees this as a strong sign of value. Aim for helpful, human-centered writing that includes visuals, FAQs, and detailed explanations. 3. Heading Structure (H1, H2, H3) Headers organize your content in a way that benefits both search engines and readers. They make your page easier to skim and help Google understand the hierarchy of information. 4. Meta Tags (Title Tags and Meta Descriptions) Meta tags shape how your pages appear in search results. A strong title tag increases visibility and a well-written meta description encourages more clicks. These details attract customers before they even visit your website. 5. Internal Linking Internal links connect related content throughout your website. They guide visitors to more pages, keep them engaged, and help Google understand which pages are most important. 6. Image Optimization Optimized images improve load time and accessibility. Use descriptive alt text, clean file names, and compressed files to help both users and search engines. What Is Off-Page SEO? Off-page SEO includes actions that take place outside your website and build trust with search engines. It strengthens your credibility, which is essential for higher rankings. Backlinks and Authority Backlinks are links from other websites that point to yours. They act as public endorsements that signal reliability. A single relevant backlink from a respected LA publication carries more value than dozens of low-quality links. Local partnerships, sponsorships, and community involvement often lead to strong backlink opportunities. Google Business Profile (GBP) Your Google Business Profile influences Maps results, local searches, and the Local Pack. Updated hours, posts, photos, and reviews make it easier for local customers to find you and choose you. Online Reviews and Reputation Signals Reviews help Google measure credibility. A steady flow of positive reviews, along with thoughtful responses from your business, sends strong relevance and trust signals. Citations and Directories Citations list your name, address, and phone number on platforms like Yelp, Angi, and local directories. Consistent information across the web helps Google verify your business location and legitimacy. Social Signals Engagement on social media may not directly alter rankings, but it expands your visibility and introduces your brand to potential customers who later search for you online. What Is Technical SEO? Technical SEO focuses on the systems behind your website that improve performance, speed, and usability. A technically strong site gives visitors a smooth experience, which often leads to better rankings. Website Speed and Core Web Vitals Slow load times cause users to leave quickly. Faster websites keep visitors engaged longer and often enjoy stronger rankings. Google’s Core Web Vitals measure metrics like load speed, responsiveness, and visual stability. Site Architecture and Navigation Clear website structure allows both users and search engines to move through your content easily. Logical categories and intuitive menus encourage longer browsing sessions. Mobile Optimization Since most local searches happen on mobile, your website needs to function beautifully on small screens. Mobile optimization supports user experience and satisfies Google’s mobile-first indexing requirements. Indexing and Crawlability Google’s crawlers need easy access to your pages. Submitting a sitemap, fixing crawl errors, and cleaning up broken links help ensure your site is fully indexed. HTTPS and Security Sites that use secure HTTPS connections protect users and build trust with search engines. Google prioritizes secure domains because they provide a safer experience. Schema Markup (Structured Data) Schema markup adds structured information that helps Google understand your business. It enhances eligibility for rich results like FAQs, product displays, and local business details. How These Three SEO Pillars Work Together Each pillar supports a different part of the customer journey: On-page SEO explains your offerings Off-page SEO validates your authority Technical SEO ensures efficient performance A Los Angeles restaurant, for example, might use on-page SEO to optimize its menu and service pages, off-page SEO to earn reviews and local press, and technical SEO to maintain a fast mobile site. Together, these efforts create a complete SEO strategy that attracts local diners. How to Prioritize SEO as a Small Business A balanced approach helps you make steady progress without feeling overwhelmed. Quick Wins within 30 Days Refresh meta titles and descriptions Strengthen internal linking Update Google Business Profile with accurate details Mid-Term Improvements within 60 to 90 Days Build location or service pages, or write blogs Earn local backlinks Improve site speed and mobile performance Long-Term Strategy Develop content clusters around key topics Encourage steady review generation Monitor SEO performance and adjust regularly Tools to Help You Improve SEO Support your efforts with tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, PageSpeed Insights, and local rank tracking tools. These provide insights to help guide your decision-making. Contact COLAB Los Angeles for SEO and Digital Marketing A healthy SEO strategy involves on-page, off-page, and technical optimization working together. When these three pillars are aligned, your business gains visibility, trust, and long-term search performance. Los Angeles businesses that invest in all three areas give themselves a major advantage in a competitive market. If you want expert support building a complete SEO plan, COLAB Los Angeles can help you create a strategy that boosts your rankings and attracts more customers.

November 14, 2025

Local SEO Tips for the Holidays: How to Capture More Foot Traffic The holidays are a magical time, especially for local businesses. Shoppers are searching, exploring, and spending. But with more competition than ever, and online search behavior shifting toward hyper-local queries, you need a little extra marketing sparkle. You need holiday-optimized local SEO. Whether you run a boutique in Sherman Oaks, a fitness studio in Venice, or a bakery in Pasadena, local search visibility can dramatically boost your foot traffic and revenue during the busiest shopping season of the year. Below are the top ways to give your business a festive boost in local search results during the holidays. Why Local SEO Matters More Than Ever During the Holidays Holiday shoppers are laser-focused. They want: Gifts near them Restaurants open now Holiday events in their neighborhood Local places with great reviews Businesses with updated hours The closest store with what they need right now Searches like these surge dramatically in November and December. “best holiday gifts near me” “open Christmas Eve restaurant LA” “Santa Monica toy store open now” Local SEO ensures that shoppers not only find you, but choose you. 1. Optimize Your Google Business Profile for Holiday Success Think of your Google Business Profile (GBP) as your business’s digital storefront: the wreath on your shop door, the hot cocoa smell drifting out into the street. It’s often the first impression customers get of you. Update Your Holiday Hours You want to avoid frustrating your customers, especially during the holidays. Google even highlights businesses with updated holiday hours, which builds instant trust. Add hours for: Christmas Eve Christmas Day New Year’s Eve New Year’s Day Any extended holiday shopping hours Open late for gift shopping? Tell Google so your customers can stop by during extended hours. Add Fresh Holiday Photos Google loves active profiles. Post photos of: Holiday displays Limited-time items Festive décor (even a tasteful string of lights counts) Gift bundles Seasonal photos show customers (and Google) that your business is thriving, and ready for holiday action. Use Google Posts for Seasonal Promos Google Posts are free mini-ads inside your listing. Use them to promote: Holiday sales Gift card specials Catering menus Extended hours Events Add a CTA like “Order Online,” “Call Now,” or “Get Directions.” Update Your Categories If Needed Adding temporary categories, such as the following, can help your visibility during the holiday surge. “Gift shop” “Holiday store” “Seasonal items retailer” 2. Target Holiday-Specific Local Keywords Holiday shoppers don’t just browse your website during the holidays, they search with intent. They’re looking for convenience, speed, and location. Local keyword updates help your business appear in high-volume seasonal searches. Identify Local Holiday Search Terms Examples include: “Los Angeles holiday gifts” “Holiday brunch near me” “LA Christmas desserts” “Last-minute gifts Pasadena” “Holiday events in West Hollywood” These are searches with purchase intent wrapped in urgency, like the perfect present waiting to be opened. Add Local Keywords to Your Website Update: Homepage Service pages Product listings Location pages Blog posts Add phrases naturally, like: “Looking for last-minute holiday gifts in Venice? Our shop has curated gift bundles ready for pickup.” Use Hyper-Local Signals Include neighborhood names, nearby landmarks, or cross streets. Example: “Located steps from The Grove. Perfect for holiday shoppers looking for unique gifts.” 3. Encourage Customer Reviews (’Tis the Season for Social Proof) Online reviews matter all year. But during the holidays, they’re gold ornaments for your credibility. Shoppers choose businesses that feel trustworthy, reliable, and well-loved. Here’s how to spark more positive reviews: Ask at the Right Time Ask customers right after: Buying a gift Picking up an online order Dining in Attending a class Completing a service visit Make the ask friendly: “Thank you for supporting our small business this holiday season. If you enjoyed your visit, we’d love a quick review!” Make Reviews Easy with Direct Links Include your Google review link on: Receipts Thank-you emails QR codes near your register Signs in-store Respond to Every Review Responding shows you care. Google rewards engaged businesses. Customers reward kindness. Even a simple “Thank you! We’re so glad you enjoyed your holiday visit!” goes a long way. 4. Add Holiday Content to Your Website Search engines love fresh, relevant content. Especially when it’s tailored to seasonal searches. Create Holiday Landing Pages Examples: “Holiday Catering in Los Angeles” “2024 Holiday Gift Guide – Los Angeles Edition” “Where to Buy Holiday Desserts in Santa Monica” These help you rank for high-intent local searches. Publish Holiday-Themed Blogs Post articles like: “Best Places in LA for Holiday Photos” “Top 10 Local Gift Ideas Under $50” “Your Local Guide to Holiday Dining in Pasadena” Think of holiday blogs as SEO stocking stuffers: small but surprisingly powerful. Highlight Holiday Events & Specials If you’re hosting events, tastings, workshops, or special menus, give them their own pages and add event schema markup. 5. Boost Local Visibility Through Backlinks & Partnerships Winning the holiday season requires that you not only seen, but are also recommended. Partner with Local Influencers or Bloggers Gift guides, holiday shopping roundups, and “best of LA” lists can send quality traffic your way. Join Holiday Markets or Community Events Join holiday markets and community events, such as pop-ups, fairs, and artisan markets, where local listings often include backlinks that act like SEO candy canes. Think: Holiday pop-ups Small business fairs Local artisan markets Collaborate with Neighboring Small Businesses Collaborate with nearby small businesses through cross-promotions, shared giveaways, and gift bundles. It’s holiday cheer that boosts visibility, community, and backlinks. Consider: Cross-promotions Shared giveaways Gift bundles 6. Make Sure Your Mobile Experience Shines Bright Most holiday searches happen on mobile, especially “near me” queries from people already out shopping. Ensure Fast Load Times A slow page is the holiday equivalent of Santa without Rudolph. Simplify Menus, Checkouts, and Calls-to-Action People browsing from their phones do not have patience for complicated navigation. Make Click-to-Call and Click-for-Directions Effortless One tap should get shoppers either calling you or heading your way. Small SEO Tweaks Can Mean Big Holiday Wins During the holidays, people want the best local options. And fast. With updated business listings, seasonal keywords, fresh content, and a sprinkle of holiday charm, you can make sure your business is the one they find first. Local SEO is a simple, high-impact way to boost: Foot traffic Online orders Customer trust Repeat business If you want help optimizing your Google Business Profile, refreshing your local content, or getting found by holiday shoppers, COLAB is here to help. Let’s make sure your business shines bright this season.

October 28, 2025

Local SEO vs. Traditional SEO (And How AI Search Factors In) Search has changed a lot over the years. What used to be a simple matter of keywords and backlinks has evolved into a complex ecosystem. One where location, intent, and even artificial intelligence play a role in who gets found online. For small businesses in Los Angeles, this means one thing: understanding how Local SEO, Traditional SEO, and AI Search work together help you stay visible. Let’s take a look at all the factors. Table of Contents: What Is Traditional SEO? What Is Local SEO? Key Differences Between Traditional SEO and Local SEO How AI Search Comes Into Play How AI Affects Traditional SEO How AI Affects Local SEO When to Use Traditional SEO vs. Local SEO (or Both) How to Get Started with AI-Optimized Local SEO How AI-Optimized SEO Will Affect the Future FAQs: Local SEO vs. Traditional SEO Contact COLAB for Local SEO Services Today What Is Traditional SEO? Traditional SEO is the foundation of online visibility. It’s all about helping your website rank in search results based on relevance, authority, and quality, regardless of where the searcher is located. Think of it like this: Traditional SEO focuses on “what” someone is searching for, not the “where.” Examples “Best hiking boots for beginners” “How to replace a car battery” “Email marketing tips for small businesses” These are non-location-based searches that could come from anywhere in the world. Core Elements of Traditional SEO Keyword Research: Finding search terms your audience uses. Content Optimization: Writing blog posts and web pages that match search intent. Link Building: Earning backlinks to build domain authority. Technical SEO: Improving site speed, structure, and indexing. User Experience (UX): Ensuring your website loads fast and works well on mobile. Who Needs Traditional SEO If you run an eCommerce store, national brand, or online service, traditional SEO helps you reach customers no matter where they are. What Is Local SEO? Local SEO, on the other hand, is all about being visible to people near you. It’s what helps your business show up when someone searches for “coffee near me” or “plumber in Culver City.” In other words, Local SEO focuses on “where”; optimizing your digital presence for a specific city, neighborhood, or service area. Core Elements of Local SEO Google Business Profile (GBP): The single most important factor for local visibility. Local Citations: Making sure your Name, Address, and Phone (NAP) are consistent everywhere. Reviews and Ratings: Customer feedback helps both visibility and trust. Localized Content: Creating pages or posts about your local area. Backlinks from Local Websites: Getting featured on community blogs, chambers, or directories. Who Needs Local SEO If you’re a restaurant in Santa Monica, a realtor in Studio City, or a salon in Pasadena, Local SEO ensures you appear when potential customers search nearby. Key Differences Between Traditional SEO and Local SEO Aspect Traditional SEO Local SEO Goal Rank nationally or globally Rank in your geographic area Keywords “best skin care products” “best skin care in Los Angeles” Ranking Factors Backlinks, content, authority Proximity, relevance, reviews SERP Features Organic listings, snippets Map Pack, reviews, local results Search Intent Informational or transactional Navigational or “near me” Traditional SEO builds broad visibility, while Local SEO helps customers find you in their neighborhood. How AI Search Comes Into Play Artificial intelligence is changing how people search, and how Google shows results. What Is AI Search? In 2024, Google rolled out AI Overviews, an AI-powered feature that gives users a summarized answer right at the top of search results. Instead of showing a list of blue links, AI Overviews summarize information, cite trusted websites, and sometimes even include maps, reviews, and product options. For example, if someone searches: “Best vegan restaurants in Los Angeles” They might now see an AI Overview with: A list of nearby restaurants. Ratings and short descriptions. Snippets pulled from websites and Google Business Profiles. How AI Impacts SEO AI search favors trustworthy, well-structured, and contextually clear information. That means your SEO strategy needs to focus not only on keywords, but also on content clarity, structured data, and reputation signals. How AI Affects Traditional SEO For Traditional SEO, AI is pushing websites toward depth and authority. It’s no longer enough to write surface-level articles. Google’s AI models want complete, well-organized answers that demonstrate expertise and credibility. Tips for Adapting Write conversational, question-based content. Use natural language and anticipate related questions. Add structured data (schema). It helps AI understand your content’s context. Build topical authority. Create clusters of related content on a subject. Include visuals. Images and video are now part of AI Overviews. Essentially, become the best answer on the internet for your topic to get your content featured in AI summaries. How AI Affects Local SEO AI search doesn’t just summarize global info. It’s making local results smarter and more personalized. For example: “Best coffee shops near me open right now” AI might now show: Real-time hours and reviews. Menu highlights. Driving distance and estimated price range. To get featured in these AI-driven results, businesses need to feed Google complete, accurate, and structured data. How to Optimize Local SEO for AI 1. Keep Your Google Business Profile Updated. Hours, location, services, photos, and posts all feed AI results. 2. Get and Respond to Reviews. Sentiment and engagement influence how AI ranks local businesses. 3. Use Local Schema Markup. Structured data helps AI understand your business type, address, and services. 4. Add Photos and Videos. AI favors listings with visual assets and recent updates. 5. Be Active in Your Community. Local backlinks from news outlets or event sites help Google (and AI) verify legitimacy. When to Use Traditional SEO vs. Local SEO (or Both) Traditional SEO Works Best For: eCommerce and national brands. Content-driven websites like blogs or SaaS platforms. Businesses selling or shipping products nationwide. Local SEO Works Best For: Restaurants, gyms, salons, and shops. Home service providers (plumbers, electricians, HVAC). Local professionals (realtors, attorneys, dentists). Using Both Together The best marketing strategies combine the two. For instance, a Los Angeles bakery can use: Local SEO to attract walk-in customers and wedding cake orders nearby. Traditional SEO to rank nationally for “custom cakes delivered anywhere in the U.S.” The balance depends on your goals—visibility across Los Angeles, or growth beyond it. How to Get Started with AI-Optimized Local SEO 1. Audit Your SEO Presence Use tools like Google Search Console, Ahrefs, or SEMrush to see where your site currently ranks. 2. Optimize Your Google Business Profile Ensure your listing includes: Accurate NAP (name, address, phone) info. High-quality photos. A keyword-rich business description. Weekly posts and customer updates. 3. Create Content for Humans and AI Write FAQs, guides, and blogs that answer real customer questions in clear, natural language. 4. Use Schema Markup This structured code tells AI what your business is, where it’s located, and what it offers. 5. Encourage Reviews and Engagement AI prioritizes businesses that show active, positive interaction with customers. How AI-Optimized SEO Will Affect the Future AI is not replacing SEO, but it is refining it. The businesses that thrive in this new era will be those that combine traditional ranking techniques with local trust signals and AI-friendly structure. For small businesses in Los Angeles, this means: Strong, accurate business listings. Content that builds authority. A consistent digital presence that AI can easily understand. FAQs: Local SEO vs. Traditional SEO What’s the main difference between Local SEO and Traditional SEO? Local SEO helps your business appear in searches specific to your area, like “plumber in Los Angeles.” Traditional SEO focuses on ranking nationally or globally for non-location-based searches. Why does my Los Angeles business need Local SEO? Local SEO helps you appear in Google Maps and “near me” results, reaching nearby customers ready to buy. It’s essential for driving foot traffic and phone calls from your local audience. How does AI Search change SEO? AI-powered search (like Google’s AI Overviews) now summarizes answers directly on search pages. Businesses must optimize their content and data so AI tools recognize them as trusted, authoritative sources. Can I use both Local and Traditional SEO at the same time? Yes! Many businesses combine both. For example, a Los Angeles bakery might use Local SEO to attract nearby customers and Traditional SEO to sell products nationwide through its website. How do I optimize my business for AI Search? Focus on accuracy, structure, and trust. Keep your Google Business Profile updated, use schema markup, create clear FAQ-style content, and build reviews. AI rewards clarity and credibility. Does AI mean SEO is less important? No, AI actually depends on SEO to find accurate, well-structured data. The better your SEO, the more likely AI is to surface your business in its summaries. How long does it take to see Local SEO results? Typically 3–6 months. Factors like competition, number of reviews, and consistency across listings all affect how quickly you appear in Google’s local results and maps. What’s the first step to improving my SEO right now? Start by auditing your Google Business Profile and website. Ensure your info is correct, add location-based keywords, and publish helpful content that answers real customer questions. Contact COLAB for Local SEO Services Today SEO is more complicated than ever. Success today comes from combining Traditional SEO for reach, Local SEO for relevance, and AI Optimization for future visibility. If your business depends on being found—in search, on maps, or through AI-powered tools—now’s the time to evolve your strategy. At COLAB Los Angeles, we help small businesses merge digital marketing, local visibility, and modern AI SEO tactics into one powerful growth system. Contact us today to make your business easier to find in this new era of search.

NO MISPELLINGS HERE
 
 
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We're making waves across the internet

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Relax your shoulders. we're here.

We're dot-connectors. Action-takers. We use our fluency in digital + knack for data-inspired storytelling to solve the problems that are holding you back from your next level of growth.

LET'S GET PERSONAL
 
 
 
 

What we do

We take the time to get to know who you are and where you want to be, then dream up the most creative and compelling ways to bring your project to life.

WE'RE VERY TALENTED
service-strategy

STRATEGY


Planning
Positioning
Market Research
GTM Strategy
Competitive Analysis
Audit + Optimization
service-design

DESIGN


Web + Mobile
Branding + Refresh
Illustration
Pitch Decks
Print Media
Merch
service-development

DEVELOPMENT


Websites
Mobile Apps
Prototyping
Architecture
Custom Software
SaaS Development
service-marketing

MARKETING


Paid Search + Social
SEO + Content
Experiential
Photo + Video
Organic Social
Email + SMS
we're very talented
check out our pricing deck
 

JOIN THE COOL
KIDS CLUB

WE SAVED YOU A SEAT
 

OUR PROCESS

Our credo can be summed up in four words: do more, talk less. Once we get to know you inside-out and build out the perfect strategy, we'll serve up the deliverables that are d*mn good, every time.

imgBulb

LEARN ABOUT YOU


Think of this as brand therapy, where you tell us everything about your company, where it's headed, and what hasn't worked in the past. This process can last as long as it needs for us to get what makes you tick.

imgBulb

CREATE A GAME PLAN


Once we help you nail down your goals, we'll create the best possible strategy that fits your budget and timeline. We'll make sure there's plenty of wiggle room for last-minute pivots so it always feels like you.

imgBulb

MAKE SH*T HAPPEN


This is where the fun starts. Our experts will take the lead and get cooking, keeping you in the loop the entire way. You'll always have our full attention — no excuses.

imgBulb

OPTIMIZE + REPEAT


Once we launch, it's still all hands on deck. Our team will track performance, report our findings, and seize every opportunity to make things better — so you can kick back and watch your numbers grow.

LET'S SHOW YOU HOW IT'S DONE
NO MISPELLINGS HERE
 

we write REAL good too.

February 23, 2026
On-Page, Off-Page, and Technical SEO Search engines have become the starting point for almost every customer journey. Whether someone needs burgers in Woodland Hills, a fitness studio in Sherman Oaks, or a plumber in Culver City, Google determines who gets seen first. Modern SEO works through three main pillars: on-page SEO, off-page SEO, and technical SEO. Each one plays a specific role in helping your business appear in search results and attract local customers. For small and mid-sized businesses in Los Angeles, understanding these pillars helps you build a strong digital presence instead of relying on guesswork. This guide walks through each pillar and shows how they work together to support long-term growth. What Is On-Page SEO? On-page SEO covers everything that lives on your website and helps Google interpret your content. It strengthens the relevance of each page so Google feels confident showing it to users. Key On-Page SEO Elements 1. Keyword Research and Search Intent Keyword research identifies the words and phrases your customers type into Google. Search intent helps you understand the goal behind those searches. A homeowner looking up “leaky faucet fix” needs answers, while someone searching “plumber in Los Feliz” is ready to book a service. Los Angeles businesses benefit from local keywords that include neighborhoods, zip codes, and landmarks. 2. High-Quality Content Great content gives users clear answers and encourages them to stay on your website longer. Google sees this as a strong sign of value. Aim for helpful, human-centered writing that includes visuals, FAQs, and detailed explanations. 3. Heading Structure (H1, H2, H3) Headers organize your content in a way that benefits both search engines and readers. They make your page easier to skim and help Google understand the hierarchy of information. 4. Meta Tags (Title Tags and Meta Descriptions) Meta tags shape how your pages appear in search results. A strong title tag increases visibility and a well-written meta description encourages more clicks. These details attract customers before they even visit your website. 5. Internal Linking Internal links connect related content throughout your website. They guide visitors to more pages, keep them engaged, and help Google understand which pages are most important. 6. Image Optimization Optimized images improve load time and accessibility. Use descriptive alt text, clean file names, and compressed files to help both users and search engines. What Is Off-Page SEO? Off-page SEO includes actions that take place outside your website and build trust with search engines. It strengthens your credibility, which is essential for higher rankings. Backlinks and Authority Backlinks are links from other websites that point to yours. They act as public endorsements that signal reliability. A single relevant backlink from a respected LA publication carries more value than dozens of low-quality links. Local partnerships, sponsorships, and community involvement often lead to strong backlink opportunities. Google Business Profile (GBP) Your Google Business Profile influences Maps results, local searches, and the Local Pack. Updated hours, posts, photos, and reviews make it easier for local customers to find you and choose you. Online Reviews and Reputation Signals Reviews help Google measure credibility. A steady flow of positive reviews, along with thoughtful responses from your business, sends strong relevance and trust signals. Citations and Directories Citations list your name, address, and phone number on platforms like Yelp, Angi, and local directories. Consistent information across the web helps Google verify your business location and legitimacy. Social Signals Engagement on social media may not directly alter rankings, but it expands your visibility and introduces your brand to potential customers who later search for you online. What Is Technical SEO? Technical SEO focuses on the systems behind your website that improve performance, speed, and usability. A technically strong site gives visitors a smooth experience, which often leads to better rankings. Website Speed and Core Web Vitals Slow load times cause users to leave quickly. Faster websites keep visitors engaged longer and often enjoy stronger rankings. Google’s Core Web Vitals measure metrics like load speed, responsiveness, and visual stability. Site Architecture and Navigation Clear website structure allows both users and search engines to move through your content easily. Logical categories and intuitive menus encourage longer browsing sessions. Mobile Optimization Since most local searches happen on mobile, your website needs to function beautifully on small screens. Mobile optimization supports user experience and satisfies Google’s mobile-first indexing requirements. Indexing and Crawlability Google’s crawlers need easy access to your pages. Submitting a sitemap, fixing crawl errors, and cleaning up broken links help ensure your site is fully indexed. HTTPS and Security Sites that use secure HTTPS connections protect users and build trust with search engines. Google prioritizes secure domains because they provide a safer experience. Schema Markup (Structured Data) Schema markup adds structured information that helps Google understand your business. It enhances eligibility for rich results like FAQs, product displays, and local business details. How These Three SEO Pillars Work Together Each pillar supports a different part of the customer journey: On-page SEO explains your offerings Off-page SEO validates your authority Technical SEO ensures efficient performance A Los Angeles restaurant, for example, might use on-page SEO to optimize its menu and service pages, off-page SEO to earn reviews and local press, and technical SEO to maintain a fast mobile site. Together, these efforts create a complete SEO strategy that attracts local diners. How to Prioritize SEO as a Small Business A balanced approach helps you make steady progress without feeling overwhelmed. Quick Wins within 30 Days Refresh meta titles and descriptions Strengthen internal linking Update Google Business Profile with accurate details Mid-Term Improvements within 60 to 90 Days Build location or service pages, or write blogs Earn local backlinks Improve site speed and mobile performance Long-Term Strategy Develop content clusters around key topics Encourage steady review generation Monitor SEO performance and adjust regularly Tools to Help You Improve SEO Support your efforts with tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, PageSpeed Insights, and local rank tracking tools. These provide insights to help guide your decision-making. Contact COLAB Los Angeles for SEO and Digital Marketing A healthy SEO strategy involves on-page, off-page, and technical optimization working together. When these three pillars are aligned, your business gains visibility, trust, and long-term search performance. Los Angeles businesses that invest in all three areas give themselves a major advantage in a competitive market. If you want expert support building a complete SEO plan, COLAB Los Angeles can help you create a strategy that boosts your rankings and attracts more customers.
November 14, 2025
Local SEO Tips for the Holidays: How to Capture More Foot Traffic The holidays are a magical time, especially for local businesses. Shoppers are searching, exploring, and spending. But with more competition than ever, and online search behavior shifting toward hyper-local queries, you need a little extra marketing sparkle. You need holiday-optimized local SEO. Whether you run a boutique in Sherman Oaks, a fitness studio in Venice, or a bakery in Pasadena, local search visibility can dramatically boost your foot traffic and revenue during the busiest shopping season of the year. Below are the top ways to give your business a festive boost in local search results during the holidays. Why Local SEO Matters More Than Ever During the Holidays Holiday shoppers are laser-focused. They want: Gifts near them Restaurants open now Holiday events in their neighborhood Local places with great reviews Businesses with updated hours The closest store with what they need right now Searches like these surge dramatically in November and December. “best holiday gifts near me” “open Christmas Eve restaurant LA” “Santa Monica toy store open now” Local SEO ensures that shoppers not only find you, but choose you. 1. Optimize Your Google Business Profile for Holiday Success Think of your Google Business Profile (GBP) as your business’s digital storefront: the wreath on your shop door, the hot cocoa smell drifting out into the street. It’s often the first impression customers get of you. Update Your Holiday Hours You want to avoid frustrating your customers, especially during the holidays. Google even highlights businesses with updated holiday hours, which builds instant trust. Add hours for: Christmas Eve Christmas Day New Year’s Eve New Year’s Day Any extended holiday shopping hours Open late for gift shopping? Tell Google so your customers can stop by during extended hours. Add Fresh Holiday Photos Google loves active profiles. Post photos of: Holiday displays Limited-time items Festive décor (even a tasteful string of lights counts) Gift bundles Seasonal photos show customers (and Google) that your business is thriving, and ready for holiday action. Use Google Posts for Seasonal Promos Google Posts are free mini-ads inside your listing. Use them to promote: Holiday sales Gift card specials Catering menus Extended hours Events Add a CTA like “Order Online,” “Call Now,” or “Get Directions.” Update Your Categories If Needed Adding temporary categories, such as the following, can help your visibility during the holiday surge. “Gift shop” “Holiday store” “Seasonal items retailer” 2. Target Holiday-Specific Local Keywords Holiday shoppers don’t just browse your website during the holidays, they search with intent. They’re looking for convenience, speed, and location. Local keyword updates help your business appear in high-volume seasonal searches. Identify Local Holiday Search Terms Examples include: “Los Angeles holiday gifts” “Holiday brunch near me” “LA Christmas desserts” “Last-minute gifts Pasadena” “Holiday events in West Hollywood” These are searches with purchase intent wrapped in urgency, like the perfect present waiting to be opened. Add Local Keywords to Your Website Update: Homepage Service pages Product listings Location pages Blog posts Add phrases naturally, like: “Looking for last-minute holiday gifts in Venice? Our shop has curated gift bundles ready for pickup.” Use Hyper-Local Signals Include neighborhood names, nearby landmarks, or cross streets. Example: “Located steps from The Grove. Perfect for holiday shoppers looking for unique gifts.” 3. Encourage Customer Reviews (’Tis the Season for Social Proof) Online reviews matter all year. But during the holidays, they’re gold ornaments for your credibility. Shoppers choose businesses that feel trustworthy, reliable, and well-loved. Here’s how to spark more positive reviews: Ask at the Right Time Ask customers right after: Buying a gift Picking up an online order Dining in Attending a class Completing a service visit Make the ask friendly: “Thank you for supporting our small business this holiday season. If you enjoyed your visit, we’d love a quick review!” Make Reviews Easy with Direct Links Include your Google review link on: Receipts Thank-you emails QR codes near your register Signs in-store Respond to Every Review Responding shows you care. Google rewards engaged businesses. Customers reward kindness. Even a simple “Thank you! We’re so glad you enjoyed your holiday visit!” goes a long way. 4. Add Holiday Content to Your Website Search engines love fresh, relevant content. Especially when it’s tailored to seasonal searches. Create Holiday Landing Pages Examples: “Holiday Catering in Los Angeles” “2024 Holiday Gift Guide – Los Angeles Edition” “Where to Buy Holiday Desserts in Santa Monica” These help you rank for high-intent local searches. Publish Holiday-Themed Blogs Post articles like: “Best Places in LA for Holiday Photos” “Top 10 Local Gift Ideas Under $50” “Your Local Guide to Holiday Dining in Pasadena” Think of holiday blogs as SEO stocking stuffers: small but surprisingly powerful. Highlight Holiday Events & Specials If you’re hosting events, tastings, workshops, or special menus, give them their own pages and add event schema markup. 5. Boost Local Visibility Through Backlinks & Partnerships Winning the holiday season requires that you not only seen, but are also recommended. Partner with Local Influencers or Bloggers Gift guides, holiday shopping roundups, and “best of LA” lists can send quality traffic your way. Join Holiday Markets or Community Events Join holiday markets and community events, such as pop-ups, fairs, and artisan markets, where local listings often include backlinks that act like SEO candy canes. Think: Holiday pop-ups Small business fairs Local artisan markets Collaborate with Neighboring Small Businesses Collaborate with nearby small businesses through cross-promotions, shared giveaways, and gift bundles. It’s holiday cheer that boosts visibility, community, and backlinks. Consider: Cross-promotions Shared giveaways Gift bundles 6. Make Sure Your Mobile Experience Shines Bright Most holiday searches happen on mobile, especially “near me” queries from people already out shopping. Ensure Fast Load Times A slow page is the holiday equivalent of Santa without Rudolph. Simplify Menus, Checkouts, and Calls-to-Action People browsing from their phones do not have patience for complicated navigation. Make Click-to-Call and Click-for-Directions Effortless One tap should get shoppers either calling you or heading your way. Small SEO Tweaks Can Mean Big Holiday Wins During the holidays, people want the best local options. And fast. With updated business listings, seasonal keywords, fresh content, and a sprinkle of holiday charm, you can make sure your business is the one they find first. Local SEO is a simple, high-impact way to boost: Foot traffic Online orders Customer trust Repeat business If you want help optimizing your Google Business Profile, refreshing your local content, or getting found by holiday shoppers, COLAB is here to help. Let’s make sure your business shines bright this season.
October 28, 2025
Local SEO vs. Traditional SEO (And How AI Search Factors In) Search has changed a lot over the years. What used to be a simple matter of keywords and backlinks has evolved into a complex ecosystem. One where location, intent, and even artificial intelligence play a role in who gets found online. For small businesses in Los Angeles, this means one thing: understanding how Local SEO, Traditional SEO, and AI Search work together help you stay visible. Let’s take a look at all the factors. Table of Contents: What Is Traditional SEO? What Is Local SEO? Key Differences Between Traditional SEO and Local SEO How AI Search Comes Into Play How AI Affects Traditional SEO How AI Affects Local SEO When to Use Traditional SEO vs. Local SEO (or Both) How to Get Started with AI-Optimized Local SEO How AI-Optimized SEO Will Affect the Future FAQs: Local SEO vs. Traditional SEO Contact COLAB for Local SEO Services Today What Is Traditional SEO? Traditional SEO is the foundation of online visibility. It’s all about helping your website rank in search results based on relevance, authority, and quality, regardless of where the searcher is located. Think of it like this: Traditional SEO focuses on “what” someone is searching for, not the “where.” Examples “Best hiking boots for beginners” “How to replace a car battery” “Email marketing tips for small businesses” These are non-location-based searches that could come from anywhere in the world. Core Elements of Traditional SEO Keyword Research: Finding search terms your audience uses. Content Optimization: Writing blog posts and web pages that match search intent. Link Building: Earning backlinks to build domain authority. Technical SEO: Improving site speed, structure, and indexing. User Experience (UX): Ensuring your website loads fast and works well on mobile. Who Needs Traditional SEO If you run an eCommerce store, national brand, or online service, traditional SEO helps you reach customers no matter where they are. What Is Local SEO? Local SEO, on the other hand, is all about being visible to people near you. It’s what helps your business show up when someone searches for “coffee near me” or “plumber in Culver City.” In other words, Local SEO focuses on “where”; optimizing your digital presence for a specific city, neighborhood, or service area. Core Elements of Local SEO Google Business Profile (GBP): The single most important factor for local visibility. Local Citations: Making sure your Name, Address, and Phone (NAP) are consistent everywhere. Reviews and Ratings: Customer feedback helps both visibility and trust. Localized Content: Creating pages or posts about your local area. Backlinks from Local Websites: Getting featured on community blogs, chambers, or directories. Who Needs Local SEO If you’re a restaurant in Santa Monica, a realtor in Studio City, or a salon in Pasadena, Local SEO ensures you appear when potential customers search nearby. Key Differences Between Traditional SEO and Local SEO Aspect Traditional SEO Local SEO Goal Rank nationally or globally Rank in your geographic area Keywords “best skin care products” “best skin care in Los Angeles” Ranking Factors Backlinks, content, authority Proximity, relevance, reviews SERP Features Organic listings, snippets Map Pack, reviews, local results Search Intent Informational or transactional Navigational or “near me” Traditional SEO builds broad visibility, while Local SEO helps customers find you in their neighborhood. How AI Search Comes Into Play Artificial intelligence is changing how people search, and how Google shows results. What Is AI Search? In 2024, Google rolled out AI Overviews, an AI-powered feature that gives users a summarized answer right at the top of search results. Instead of showing a list of blue links, AI Overviews summarize information, cite trusted websites, and sometimes even include maps, reviews, and product options. For example, if someone searches: “Best vegan restaurants in Los Angeles” They might now see an AI Overview with: A list of nearby restaurants. Ratings and short descriptions. Snippets pulled from websites and Google Business Profiles. How AI Impacts SEO AI search favors trustworthy, well-structured, and contextually clear information. That means your SEO strategy needs to focus not only on keywords, but also on content clarity, structured data, and reputation signals. How AI Affects Traditional SEO For Traditional SEO, AI is pushing websites toward depth and authority. It’s no longer enough to write surface-level articles. Google’s AI models want complete, well-organized answers that demonstrate expertise and credibility. Tips for Adapting Write conversational, question-based content. Use natural language and anticipate related questions. Add structured data (schema). It helps AI understand your content’s context. Build topical authority. Create clusters of related content on a subject. Include visuals. Images and video are now part of AI Overviews. Essentially, become the best answer on the internet for your topic to get your content featured in AI summaries. How AI Affects Local SEO AI search doesn’t just summarize global info. It’s making local results smarter and more personalized. For example: “Best coffee shops near me open right now” AI might now show: Real-time hours and reviews. Menu highlights. Driving distance and estimated price range. To get featured in these AI-driven results, businesses need to feed Google complete, accurate, and structured data. How to Optimize Local SEO for AI 1. Keep Your Google Business Profile Updated. Hours, location, services, photos, and posts all feed AI results. 2. Get and Respond to Reviews. Sentiment and engagement influence how AI ranks local businesses. 3. Use Local Schema Markup. Structured data helps AI understand your business type, address, and services. 4. Add Photos and Videos. AI favors listings with visual assets and recent updates. 5. Be Active in Your Community. Local backlinks from news outlets or event sites help Google (and AI) verify legitimacy. When to Use Traditional SEO vs. Local SEO (or Both) Traditional SEO Works Best For: eCommerce and national brands. Content-driven websites like blogs or SaaS platforms. Businesses selling or shipping products nationwide. Local SEO Works Best For: Restaurants, gyms, salons, and shops. Home service providers (plumbers, electricians, HVAC). Local professionals (realtors, attorneys, dentists). Using Both Together The best marketing strategies combine the two. For instance, a Los Angeles bakery can use: Local SEO to attract walk-in customers and wedding cake orders nearby. Traditional SEO to rank nationally for “custom cakes delivered anywhere in the U.S.” The balance depends on your goals—visibility across Los Angeles, or growth beyond it. How to Get Started with AI-Optimized Local SEO 1. Audit Your SEO Presence Use tools like Google Search Console, Ahrefs, or SEMrush to see where your site currently ranks. 2. Optimize Your Google Business Profile Ensure your listing includes: Accurate NAP (name, address, phone) info. High-quality photos. A keyword-rich business description. Weekly posts and customer updates. 3. Create Content for Humans and AI Write FAQs, guides, and blogs that answer real customer questions in clear, natural language. 4. Use Schema Markup This structured code tells AI what your business is, where it’s located, and what it offers. 5. Encourage Reviews and Engagement AI prioritizes businesses that show active, positive interaction with customers. How AI-Optimized SEO Will Affect the Future AI is not replacing SEO, but it is refining it. The businesses that thrive in this new era will be those that combine traditional ranking techniques with local trust signals and AI-friendly structure. For small businesses in Los Angeles, this means: Strong, accurate business listings. Content that builds authority. A consistent digital presence that AI can easily understand. FAQs: Local SEO vs. Traditional SEO What’s the main difference between Local SEO and Traditional SEO? Local SEO helps your business appear in searches specific to your area, like “plumber in Los Angeles.” Traditional SEO focuses on ranking nationally or globally for non-location-based searches. Why does my Los Angeles business need Local SEO? Local SEO helps you appear in Google Maps and “near me” results, reaching nearby customers ready to buy. It’s essential for driving foot traffic and phone calls from your local audience. How does AI Search change SEO? AI-powered search (like Google’s AI Overviews) now summarizes answers directly on search pages. Businesses must optimize their content and data so AI tools recognize them as trusted, authoritative sources. Can I use both Local and Traditional SEO at the same time? Yes! Many businesses combine both. For example, a Los Angeles bakery might use Local SEO to attract nearby customers and Traditional SEO to sell products nationwide through its website. How do I optimize my business for AI Search? Focus on accuracy, structure, and trust. Keep your Google Business Profile updated, use schema markup, create clear FAQ-style content, and build reviews. AI rewards clarity and credibility. Does AI mean SEO is less important? No, AI actually depends on SEO to find accurate, well-structured data. The better your SEO, the more likely AI is to surface your business in its summaries. How long does it take to see Local SEO results? Typically 3–6 months. Factors like competition, number of reviews, and consistency across listings all affect how quickly you appear in Google’s local results and maps. What’s the first step to improving my SEO right now? Start by auditing your Google Business Profile and website. Ensure your info is correct, add location-based keywords, and publish helpful content that answers real customer questions. Contact COLAB for Local SEO Services Today SEO is more complicated than ever. Success today comes from combining Traditional SEO for reach, Local SEO for relevance, and AI Optimization for future visibility. If your business depends on being found—in search, on maps, or through AI-powered tools—now’s the time to evolve your strategy. At COLAB Los Angeles, we help small businesses merge digital marketing, local visibility, and modern AI SEO tactics into one powerful growth system. Contact us today to make your business easier to find in this new era of search.
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