Branding Is Dead, Long Live Branding Branding used to be king. Logos, slogans, color palettes, and brand personalities weren’t just something to put on your marketing materials, they were the foundation of every business. But somewhere between the advent of Google PPC and the emergence of Facebook Ads, branding took a backseat. Digital marketing made a compelling promise: if you had […]
5 Must-Have Homepage Features For Effective Marketing When you are creating a website for your brand or business, you should utilize the homepage to showcase your products/services in a way that is compelling to new customers, as well as recurring visitors. The homepage is typically the first place that visitors land and explore, so it’s important to make sure that the material […]
What is Mobile-First Design? Why is It Important? Building an engaging website is a fundamental part of marketing your online business. Did you know that 79% of smartphone users have made a purchase online using their mobile device in the last 6 months? It’s imperative that your website is accessible and easy to navigate on mobile devices if you want to convert leads […]