Rebranding Fail vs Success: Cracker Barrel and Dunkin
Brands that stick around long enough eventually reach a point where they must decide how to evolve their business in order to stay relevant and grow. In recent years, Dunkin’ (formerly Dunkin’ Donuts) and Cracker Barrel both took steps to modernize their brand identities. But while one rebrand generally succeeded in advancing relevance without sacrificing […]