If you’ve ever run digital ads and been frustrated with the conversion rate, you’re not alone. The truth is, most website visitors don’t buy on their first visit. Luckily, there is a powerful marketing tool to address this: retargeting. For small and mid-sized businesses (SMBs) in a competitive city like Los Angeles, retargeting ad campaigns […]
What is Retargeting and How Does it Work?
5 min to read If you’ve ever visited a website, browsed a product, and then magically seen an ad for that same item while scrolling Instagram or watching YouTube, you’ve just experienced a retargeting campaign. For small and medium-sized businesses (SMBs) in Los Angeles, retargeting is one of the smartest ways to make the most […]