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We're making waves across the internet

YOUR STORY.

OUR MEGAPHONE.

 
 

Relax your shoulders. we're here.

We're dot-connectors. Action-takers. We use our fluency in digital + knack for data-inspired storytelling to solve the problems that are holding you back from your next level of growth.

LET'S GET PERSONAL
 

PLAY

REEL
 
 

What we do

We take the time to get to know who you are and where you want to be, then dream up the most creative and compelling ways to bring your project to life.

WE'RE VERY TALENTED

STRATEGY

Planning
Positioning
Market Research
GTM Strategy
Competitive Analysis
Audit + Optimization

design

Web + Mobile
Branding + Refresh
Illustration
Pitch Decks
Print Media
Merch

DEVELOPMENT

Websites
Mobile Apps
Prototyping
Architecture
Custom Software
SaaS Development

MARKETING

Paid Search + Social
SEO + Content
Experiential
Photo + Video
Organic Social
Email + SMS
we're very talented
check out our pricing deck
 

JOIN THE COOL
KIDS CLUB

WE SAVED YOU A SEAT
 
 

LEARN ABOUT YOU

Think of this as brand therapy, where you tell us everything about your company, where it's headed, and what hasn't worked in the past. This process can last as long as it needs for us to get what makes you tick.

CREATE A GAME PLAN

Once we help you nail down your goals, we'll create the best possible strategy that fits your budget and timeline. We'll make sure there's plenty of wiggle room for last-minute pivots so it always feels like you.

MAKE SH*T HAPPEN

This is where the fun starts. Our experts will take the lead and get cooking, keeping you in the loop the entire way. You'll always have our full attention — no excuses.

OPTIMIZE + REPEAT

Once we launch, it's still all hands on deck. Our team will track performance, report our findings, and seize every opportunity to make things better — so you can kick back and watch your numbers grow.

our process

Our credo can be summed up in four words: do more, talk less. Once we get to know you inside-out and build out the perfect strategy, we'll serve up the deliverables that are d*mn good, every time.

LET'S SHOW YOU HOW IT'S DONE
 

we write REAL good too.

2025-05-21

How Much Does TV Advertising Cost for Small Businesses?
TV advertising has long been seen as something only big brands with massive budgets can afford. But as the media landscape has continued to adapt and change, small and medium-sized businesses (SMBs) in Los Angeles can now reach their audience with television ads more cost-effectively than ever. Whether you’re considering traditional broadcast TV, cable, or digital streaming ads, you want to understand the costs involved. Let’s break it all down so you can plan your next TV ad campaign as knowledgeable as possible.   Types of TV Advertising Costs TV advertising costs vary based on factors like platform, location, audience size, and ad quality. Here’s a breakdown of the main types of TV advertising:   Traditional TV (Broadcast & Cable) Costs Traditional TV ads air on major networks (ABC, NBC, CBS, FOX) and cable channels (ESPN, HGTV, CNN). Pricing depends on factors such as: Market size – Advertising in a large city like Los Angeles costs more than in a smaller town. Time slot – Prime-time slots (7–10 PM) are the most expensive, while late-night and early-morning slots are cheaper. Channel selection – Premium networks and highly watched programs demand higher prices.   Cost Breakdown: Local broadcast TV in Los Angeles: $5,000 – $50,000 per 30-second ad Cable TV: $250 – $10,000 per 30-second ad, depending on the network and time slot Major Events and the Super Bowl: $100,000+ for highly viewed events, with the most recent Super Bowl costing $8 million for a 30-second ad. Traditional TV can be effective for businesses looking for a broad audience, but it requires careful planning to get the best value.   Connected TV (CTV) & Streaming Ad Costs CTV ads appear on streaming platforms like Hulu, Roku, Pluto TV, and YouTube TV. These ads work on a cost-per-thousand-impressions (CPM) model, meaning you only pay for the number of people who actually see your ad.   Cost Breakdown: Average CPM: $10 – $50 per 1,000 views Budget flexibility: Can start as low as $500, making it ideal for small businesses Better targeting: Ads can be shown based on demographics, interests, and location Streaming ads allow small businesses to compete with larger brands by reaching the right audience at a fraction of the cost of traditional TV.   Breaking Down the Costs of a TV Ad Campaign A successful TV campaign involves more than just buying ad space. Here’s what goes into your total budget: 1. Media Buying Costs Traditional TV: Purchased in advance through networks or local stations Streaming TV: Uses programmatic ad buying, meaning ads are automatically placed based on your targeting settings Costs vary depending on audience reach, time slots, and demand   2. TV Commercial Production Costs Creating a high-quality TV ad is just as important as securing airtime. Running ads on these platforms elevates the perception of your brand, and it’s important to create an ad that reflects this elevated image. Your budget will depend on production quality: Low-budget production: $1,000 – $20,000 (self-written, DIY or small production team, employees are on-screen talent, self-edited) Mid-range production: $20,000 – $50,000 (professional scriptwriting and videography through local agency, non-union actors, and high-level editing) High-end production: $50,000+ (professional scriptwriting and full production team, union actors, animation, special effects)   3. Additional Expenses Casting – If you are casting for a DIY or small production, this requires additional time investment and/or cost Licensing music & visuals – Varies based on copyright and usage Insurance – Specific insurance is required for productions to protect the cast, crew, and equipment Producing – If you are producing a low-budget ad yourself, a significant amount of time is required to write and plan the shoot, identify and hire crew, coordinate schedules, and more   How to Maximize Your TV Advertising Budget Not every small business has a Fortune 500 budget, but that doesn’t mean TV ads are out of reach. Here’s how to get the most out of your investment: 1. Choose the Right Platform for Your Budget Traditional TV: Can work for businesses with a broad local audience, such as restaurants and retail stores with multiple locations. Streaming & CTV: Often best for e-commerce brands, niche businesses, and companies that want precise targeting. Hybrid Strategy: Some situations may call for combining both for maximum exposure and ROI.   2. Cost-Saving Strategies for Small Businesses Run ads during off-peak hours – Avoid prime-time pricing. Leverage local ad slots – Buying ad space on streaming platforms allows you to target specific zip codes. Partner with a local agency – Hiring a boutique local agency can be much cheaper than going through a big national agency. Repurpose digital content – Use video ads across social media, YouTube, and your website.   3. Measuring ROI to Ensure Cost-Effectiveness To make sure your investment is paying off, track these key metrics: Impressions & reach – How many people saw your ad? This is important for branding campaigns. Engagement – Did viewers take action (e.g., visit your website, call your business)? Conversions & sales – Did your ad lead to more customers? Most streaming and CTV platforms provide detailed analytics, helping small businesses optimize their campaigns over time.   FAQs: TV Ads for Small Businesses Is TV advertising too expensive for small businesses? Not necessarily! While traditional TV ads can be pricey, there are affordable options like local TV spots, Connected TV (CTV), and streaming ads that allow businesses to set flexible budgets and target specific audiences.   What’s the difference between traditional TV ads and streaming/CTV ads? Traditional TV ads air on broadcast and cable channels, reaching a broad audience. Streaming and CTV ads (on platforms like Hulu, Roku, and YouTube TV) allow for precise audience targeting, ensuring your ad reaches the right customers.   How much should a small business budget for TV advertising? Budgets vary depending on your goals and platform. Local TV spots may cost $500–$5,000 per month, while streaming ads often operate on a cost-per-thousand-impressions (CPM) model, typically $10–$50 per 1,000 views.   How long should a TV ad be? Most TV ads run 15, 30, or 60 seconds. Shorter ads (15 seconds) are cost-effective and work well for brand awareness, while 30-second ads allow for more storytelling and customer engagement.   Can I track the performance of my TV ads? Yes! While traditional TV ads rely on broad audience estimates, streaming and CTV ads provide real-time analytics like views, click-through rates, and conversions, making it easier to measure ROI.   What’s the best way to produce a TV commercial on a budget? Small businesses can save costs by hiring a freelance videographer, using stock footage, or even filming DIY-style with a high-quality camera and good lighting. Some ad platforms also offer low-cost video production tools.   How do I get my TV ad placed on the right channels or platforms? For traditional TV ads, you’ll work with local stations or media buyers. For streaming ads, you can use self-serve ad platforms like Hulu Ads or programmatic ad networks to place your ad in front of a highly targeted audience.   Conclusion: TV Advertising for Small Businesses TV advertising is no longer just for giant corporations with million-dollar budgets. Thanks to the rise of streaming and CTV, small businesses can now run targeted, cost-effective campaigns that drive real results. If you’re a small business in Los Angeles looking to increase brand awareness, attract more customers, and boost sales, TV advertising is a powerful tool. Start small, test different platforms, and optimize your campaigns to get the most out of your budget.  

Marketing
2025-05-21

How to Get Started with TV Advertising for Small Businesses
TV advertising might sound like something only big brands with deep pockets can afford, but the landscape has changed in recent years. With the rise of streaming services and more targeted advertising options, small and medium-sized businesses (SMBs) in Los Angeles can now leverage TV ads without breaking the bank. Whether you own a local plumber, a boutique med spa, or a growing e-commerce brand, TV advertising can help you boost brand awareness, attract new customers, and drive sales. This guide will walk you through everything you need to know about launching your first TV ad campaign.   Why TV Advertising Still Works for Small Businesses Despite the digital revolution, TV remains one of the most effective ways to reach and engage audiences. The good news is that you’re no longer stuck with traditional broadcast ads that play to a general audience. You now have options like Connected TV (CTV) and streaming ads, which allow for hyper-targeted campaigns.   Traditional TV vs. Streaming TV Ads While traditional TV ads, like those during the Super Bowl, come to most people’s mind when discussing TV advertising, we should look at how that differs from streaming TV advertising: Traditional TV (Broadcast & Cable) – Ads air on major network and cable channels (e.g., ABC, NBC, ESPN). These commercials reach large audiences but lack the ability to hyper-target specific groups. Best for businesses looking to reach a broad demographic in a specific region. Connected TV (CTV) & Streaming – Ads appear on platforms like Hulu, Pluto TV, YouTube TV, and Roku. This option allows you to target specific demographics based on location, interests, and behaviors, making it more cost-effective for SMBs.   Setting Goals for Your TV Ad Campaign Before you start creating your TV commercial, you should define your advertising goals. Ask yourself: Do I want to build brand awareness? (e.g., A local bakery wants more people to recognize their name.) Am I focused on driving sales? (e.g., A gym wants to get more sign-ups for a limited-time offer.) Do I want to generate leads? (e.g., A real estate agency wants potential buyers to call for a free consultation.) Your goal will influence everything from the messaging in your ad to the platforms you choose for distribution.   TV Advertising Costs and Budgeting TV advertising doesn’t have to cost a fortune, but you do need to plan your budget wisely. Here’s what you need to consider about the cost of small business commercials: 1. Cost of Traditional TV Ads Varies based on the time slot, channel, and market size. Prime-time ads on major networks can be expensive, but local TV stations offer more affordable options.   2. Cost of Streaming & CTV Ads More budget-friendly than traditional TV since you only pay for targeted impressions. Programmatic ad buying lets you set a budget and optimize spending based on performance.   3. Production Costs Hiring an agency for a professional commercial could cost anywhere from $20,000 to $50,000+. DIY production using high-quality cameras and editing software can cut costs, but may not work for all brands and goals.   Choosing the Right TV Advertising Platform for Small Business Commercials Traditional TV: Best for Broad Local Reach Ideal for reaching a large audience in the Los Angeles area. Good for businesses looking to build strong brand recognition. Works best for businesses targeting a wide demographic, such as family restaurants or home services.   Connected TV (CTV) & Streaming: Best for Targeted Campaigns Allows for audience targeting based on age, location, interests, and even purchase behavior. Great for e-commerce brands, boutique stores, and businesses looking for measurable ROI. Platforms include Hulu, Pluto TV, Roku, YouTube TV, and Amazon Fire TV. For most small businesses, starting with CTV and streaming ads is a smart, cost-effective move.   Creating an Effective TV Commercial Once you’ve chosen a platform and set your budget, it’s time to create an engaging ad. The best commercials tell a compelling story and capture attention in the first few seconds.   Key Elements of a Strong TV Ad A Strong Hook – Grab attention immediately (e.g., “Los Angeles’ best tacos, delivered to your door!”). Clear Branding – Make sure your business name and logo are easy to recognize. Emotional Appeal – Create a story that connects with viewers A Call to Action (CTA) – Tell people what to do next (e.g., “Visit our website now for 20% off!”).   Production Options for Small Businesses Work with a Local Agency – They’ll handle everything, from scripting to filming and editing. DIY Approach – Use a high-quality camera, good lighting, and professional editing software. Freelancers – Videographers and editors can help you produce a polished commercial at a lower cost. If budget is a concern, user-generated content and behind-the-scenes footage can also work well in streaming ads.   Buying TV Ad Space: How It Works Traditional TV Ad Buying You’ll work with local networks in LA to purchase ad slots. Pricing varies based on time of day, channel, and audience size. Ideal for businesses targeting a general audience.   Programmatic TV Buying (Streaming & CTV Ads) Uses AI-driven tools to place your ad in front of the right audience. Works on a cost-per-thousand-impressions (CPM) basis, so you only pay for views. More flexibility in adjusting targeting and budgets in real time. Streaming ads offer greater control, better audience targeting, and higher ROI, making them the best option for small businesses.   Measuring Success and Optimizing Your TV Ad Campaign The key to maximizing your investment is tracking performance. Here’s what to measure: Impressions & Reach – How many people saw your ad? Engagement & Clicks – Are viewers taking action? Sales & Conversions – Did the ad lead to more website traffic, calls, or in-store visits? With CTV and streaming ads, you get detailed analytics to track success. If performance is low, adjust your messaging, targeting, or budget accordingly.   Best Practices for TV Advertising in Los Angeles Los Angeles is a competitive market, so keep these tips in mind: Go Local – Highlight L.A.-specific themes, landmarks, or community values. Integrate Digital – Pair TV ads with social media campaigns for a multi-platform strategy. Leverage Reviews – Showcase real customer testimonials in your commercial. Time Your Ads Right – Run ads during key seasonal events, like summer tourism peaks.   Conclusion: TV Commercials for Small Businesses TV advertising is more accessible than ever for small businesses. Whether you go the traditional route or advertise on Connected TV and streaming, the key is to start with a clear strategy, a strong message, and a well-targeted audience. If you need help getting started, consider working with a Los Angeles-based ad agency like COLAB. We specialize in small business TV advertising and can figure out the right approach that can take your brand to the next level.

Marketing
2025-05-05

Your Guide to Brand Positioning
If you’re running a small or medium-sized business (SMB) in Los Angeles, you already know how competitive the market can be. Whether you own a boutique coffee shop, a fitness studio, or an e-commerce brand, standing out from the crowd is essential. One of the primary keys to differentiating your business is through brand positioning. It’s not just about having a great logo or catchy slogan—it’s about defining what makes your business unique and why customers should choose you over the competition. In this guide, we’ll walk you through everything you need to know about brand positioning, from developing your unique value proposition to applying it across your marketing channels. Table of Contents: What Is Brand Positioning? Step 1: Identify Your Unique Value Proposition (UVP) Step 2: Define Your Target Audience Step 3: Craft Your Brand Positioning Statement Step 4: Build a Consistent Brand Identity Step 5: Apply Your Brand Positioning Across Marketing Channels Step 6: Measure & Adjust Your Brand Positioning Over Time FAQs: Brand Positioning Contact a Brand Positioning Agency in Los Angeles What Is Brand Positioning? Brand positioning is the unique space your business occupies in your customers’ minds. It’s what makes your brand memorable and sets you apart from competitors. For example, think about coffee shops in LA. You have Starbucks, known for consistency and convenience. Then you have specialty coffee brands like Blue Bottle, which position themselves as artisanal and high-end. Both serve coffee, but their brand positioning targets very different audiences. A strong brand positioning strategy helps you: Attract the right customers who connect with your values. Increase customer loyalty because people resonate with your brand. Charge premium prices when customers perceive you as the best option. Stand out in a crowded market, making marketing more effective. If you don’t define your brand positioning, your customers will do it for you—and it might not be what you want. Step 1: Identify Your Unique Value Proposition (UVP) Your Unique Value Proposition (UVP) is what makes your business different and better than the competition. To figure out yours, ask yourself these questions: What problem do I solve for my customers? What makes my business special compared to others in Los Angeles? What do my current customers love about my brand? What emotions do I want my brand to evoke? Example: A Local Fitness Studio If you run a boutique fitness studio in L.A., some of your competitors are big gyms with low membership fees. But your studio focuses on personalized training and community support. Your UVP might be: "Unlike large, impersonal gyms, our fitness studio offers small group classes and personalized coaching, so you get the support you need to reach your goals." This UVP highlights what makes this fitness studio different and why it’s the better choice for your target audience. Step 2: Define Your Target Audience You can’t be everything to everyone—the more specific you are about your audience, the stronger your brand positioning will be. How to Identify Your Ideal Customer Ask yourself: Who are they? (age, gender, income, lifestyle) What do they care about? (affordability, quality, sustainability, convenience) Where do they spend time online? (Instagram, YouTube, LinkedIn?) What problems are they facing that I can solve? Example: A Sustainable Clothing Brand If you sell sustainable fashion, your target audience might be eco-conscious millennials in LA who are willing to pay a little extra for ethical products. This means your brand messaging should emphasize sustainability, ethical sourcing, and quality over fast fashion trends. Step 3: Craft Your Brand Positioning Statement A Brand Positioning Statement is a clear, concise sentence that defines your brand’s unique place in the market. It should include: Who your target audience is What your brand does How you do it differently Why customers should believe you Simple Formula: "For [target audience], [your brand] is the [category] that [unique benefit], because [reason to believe]." Example: A Meal Prep Service "For busy professionals in Los Angeles, Fresh Meal Prep is the meal prep service that delivers healthy, chef-crafted meals tailored to your diet, because we use locally sourced ingredients and expert nutritionists." This positioning statement makes it clear who the brand is for, what it does, and why it’s unique. Step 4: Build a Consistent Brand Identity Once you define your brand positioning, you need to make sure everything about your business reflects it—from your visuals to your messaging. Brand Messaging & Voice Are you fun and playful (like a trendy coffee shop)? Are you professional and authoritative (like a law firm)? Are you warm and personal (like a family-run bakery)? Your tone and messaging should stay consistent across all marketing materials, social media, and customer interactions. Visual Identity Your brand’s colors, fonts, and logo should align with your positioning. For example: Luxury brands use sleek fonts and minimal color palettes (think black, gold, white). Eco-friendly brands often use green and earth tones to represent sustainability. Kid-friendly brands use bright, fun colors and playful fonts. Step 5: Apply Your Brand Positioning Across Marketing Channels Website & SEO Your website should immediately tell visitors: Who you are What makes you different How to buy/book your product or service Your homepage, about page, and product descriptions should all reinforce your positioning. Don’t forget to use SEO-friendly keywords to attract your ideal customers. Social Media & Content Marketing Your content should reflect your brand’s personality and values. Educational content (if you're positioning as an expert) Behind-the-scenes videos (if you're positioning as authentic and relatable) Testimonials and case studies (if you're positioning as trustworthy and proven) Advertising & Paid Media Facebook & Instagram Ads: Best for B2C brands targeting local customers. Google Ads: Great for capturing people already searching for your service. Connected TV (CTV) Ads: Ideal for reaching specific audiences through streaming platforms. Step 6: Measure & Adjust Your Brand Positioning Over Time Brand positioning isn’t a one-and-done deal. The market, customer preferences, and trends change—so your positioning should evolve too. How to Measure Your Success Google Analytics & Social Insights – Are people engaging with your brand? Customer Surveys & Reviews – What do customers say about your brand? Sales Data – Is your positioning driving conversions? If you notice a disconnect between how you position your brand and how customers perceive it, it might be time for a refresh. FAQs: Brand Positioning What is brand positioning, and why is it important? Brand positioning is how your business is perceived in the minds of customers compared to competitors. A strong brand position helps differentiate your business, build customer loyalty, and increase profitability. How do I determine my brand’s unique value proposition? Identify what makes your business different and valuable to your target audience. This could be your product quality, customer service, innovation, or a unique story that sets you apart. What are the key elements of an effective brand positioning strategy? An effective strategy includes a clear target audience, a unique value proposition, a consistent brand message, and alignment across all marketing channels. How does brand positioning impact marketing efforts? A strong brand position ensures all marketing efforts—ads, website content, and social media—are aligned with a consistent message that resonates with your ideal customers. How can small businesses in Los Angeles compete with larger brands? By focusing on niche markets, localizing messaging, and emphasizing personalized service, SMBs can carve out a strong, loyal customer base even in a competitive market. How do I measure the success of my brand positioning strategy? Keep track of customer perception through surveys, social media engagement, brand awareness studies, and sales performance. If your target audience recognizes your brand as intended, you’re on the right track. Can brand positioning change over time? Yes, as markets evolve, consumer preferences shift, and competition grows, your brand positioning may need adjustments to stay relevant. Regularly assess your strategy and refine it as needed. Contact a Brand Positioning Agency in Los Angeles Los Angeles is a fast-paced, competitive market, but a strong brand positioning strategy can help you stand out and attract loyal customers. Here’s a quick recap: Define your UVP – What makes you different? Know your audience – Who are you targeting? Craft a positioning statement – Be clear and concise. Stay consistent – Align your visuals, messaging, and marketing. Measure & adjust – Keep refining based on customer feedback. By following these steps, your SMB can build a powerful brand that customers remember, trust, and choose over the competition. Contact COLAB to start positioning your brand today!

Marketing
NO MISPELLINGS HERE
 
 

We're making waves across the internet

YOUR STORY.

OUR MEGAPHONE.

LET'S CHAT
 

Relax your shoulders. we're here.

We're dot-connectors. Action-takers. We use our fluency in digital + knack for data-inspired storytelling to solve the problems that are holding you back from your next level of growth.

LET'S GET PERSONAL
 
 

PLAY

REEL
 
 

What we do

We take the time to get to know who you are and where you want to be, then dream up the most creative and compelling ways to bring your project to life.

WE'RE VERY TALENTED

strategy

Planning
Positioning
Market Research
GTM Strategy
Competitive Analysis
Audit + Optimization

design

Web + Mobile
Branding + Refresh
Illustration
Pitch Decks
Print Media
Merch

DEVELOPMENT

Websites
Mobile Apps
Prototyping
Architecture
Custom Software
SaaS Development

MARKETING

Paid Search + Social
SEO + Content
Experiential
Photo + Video
Organic Social
Email + SMS
we're very talented
check out our pricing deck
 

JOIN THE COOL
KIDS CLUB

WE SAVED YOU A SEAT
 

OUR PROCESS

Our credo can be summed up in four words: do more, talk less. Once we get to know you inside-out and build out the perfect strategy, we'll serve up the deliverables that are d*mn good, every time.

LEARN ABOUT YOU

Think of this as brand therapy, where you tell us everything about your company, where it's headed, and what hasn't worked in the past. This process can last as long as it needs for us to get what makes you tick.

CREATE A GAME PLAN

Once we help you nail down your goals, we'll create the best possible strategy that fits your budget and timeline. We'll make sure there's plenty of wiggle room for last-minute pivots so it always feels like you.

MAKE SH*T HAPPEN

This is where the fun starts. Our experts will take the lead and get cooking, keeping you in the loop the entire way. You'll always have our full attention — no excuses.

OPTIMIZE + REPEAT

Once we launch, it's still all hands on deck. Our team will track performance, report our findings, and seize every opportunity to make things better — so you can kick back and watch your numbers grow.

LET'S SHOW YOU HOW IT'S DONE
 

we write REAL good too.

2025-05-21

How Much Does TV Advertising Cost for Small Businesses?
TV advertising has long been seen as something only big brands with massive budgets can afford. But as the media landscape has continued to adapt and change, small and medium-sized businesses (SMBs) in Los Angeles can now reach their audience with television ads more cost-effectively than ever. Whether you’re considering traditional broadcast TV, cable, or digital streaming ads, you want to understand the costs involved. Let’s break it all down so you can plan your next TV ad campaign as knowledgeable as possible.   Types of TV Advertising Costs TV advertising costs vary based on factors like platform, location, audience size, and ad quality. Here’s a breakdown of the main types of TV advertising:   Traditional TV (Broadcast & Cable) Costs Traditional TV ads air on major networks (ABC, NBC, CBS, FOX) and cable channels (ESPN, HGTV, CNN). Pricing depends on factors such as: Market size – Advertising in a large city like Los Angeles costs more than in a smaller town. Time slot – Prime-time slots (7–10 PM) are the most expensive, while late-night and early-morning slots are cheaper. Channel selection – Premium networks and highly watched programs demand higher prices.   Cost Breakdown: Local broadcast TV in Los Angeles: $5,000 – $50,000 per 30-second ad Cable TV: $250 – $10,000 per 30-second ad, depending on the network and time slot Major Events and the Super Bowl: $100,000+ for highly viewed events, with the most recent Super Bowl costing $8 million for a 30-second ad. Traditional TV can be effective for businesses looking for a broad audience, but it requires careful planning to get the best value.   Connected TV (CTV) & Streaming Ad Costs CTV ads appear on streaming platforms like Hulu, Roku, Pluto TV, and YouTube TV. These ads work on a cost-per-thousand-impressions (CPM) model, meaning you only pay for the number of people who actually see your ad.   Cost Breakdown: Average CPM: $10 – $50 per 1,000 views Budget flexibility: Can start as low as $500, making it ideal for small businesses Better targeting: Ads can be shown based on demographics, interests, and location Streaming ads allow small businesses to compete with larger brands by reaching the right audience at a fraction of the cost of traditional TV.   Breaking Down the Costs of a TV Ad Campaign A successful TV campaign involves more than just buying ad space. Here’s what goes into your total budget: 1. Media Buying Costs Traditional TV: Purchased in advance through networks or local stations Streaming TV: Uses programmatic ad buying, meaning ads are automatically placed based on your targeting settings Costs vary depending on audience reach, time slots, and demand   2. TV Commercial Production Costs Creating a high-quality TV ad is just as important as securing airtime. Running ads on these platforms elevates the perception of your brand, and it’s important to create an ad that reflects this elevated image. Your budget will depend on production quality: Low-budget production: $1,000 – $20,000 (self-written, DIY or small production team, employees are on-screen talent, self-edited) Mid-range production: $20,000 – $50,000 (professional scriptwriting and videography through local agency, non-union actors, and high-level editing) High-end production: $50,000+ (professional scriptwriting and full production team, union actors, animation, special effects)   3. Additional Expenses Casting – If you are casting for a DIY or small production, this requires additional time investment and/or cost Licensing music & visuals – Varies based on copyright and usage Insurance – Specific insurance is required for productions to protect the cast, crew, and equipment Producing – If you are producing a low-budget ad yourself, a significant amount of time is required to write and plan the shoot, identify and hire crew, coordinate schedules, and more   How to Maximize Your TV Advertising Budget Not every small business has a Fortune 500 budget, but that doesn’t mean TV ads are out of reach. Here’s how to get the most out of your investment: 1. Choose the Right Platform for Your Budget Traditional TV: Can work for businesses with a broad local audience, such as restaurants and retail stores with multiple locations. Streaming & CTV: Often best for e-commerce brands, niche businesses, and companies that want precise targeting. Hybrid Strategy: Some situations may call for combining both for maximum exposure and ROI.   2. Cost-Saving Strategies for Small Businesses Run ads during off-peak hours – Avoid prime-time pricing. Leverage local ad slots – Buying ad space on streaming platforms allows you to target specific zip codes. Partner with a local agency – Hiring a boutique local agency can be much cheaper than going through a big national agency. Repurpose digital content – Use video ads across social media, YouTube, and your website.   3. Measuring ROI to Ensure Cost-Effectiveness To make sure your investment is paying off, track these key metrics: Impressions & reach – How many people saw your ad? This is important for branding campaigns. Engagement – Did viewers take action (e.g., visit your website, call your business)? Conversions & sales – Did your ad lead to more customers? Most streaming and CTV platforms provide detailed analytics, helping small businesses optimize their campaigns over time.   FAQs: TV Ads for Small Businesses Is TV advertising too expensive for small businesses? Not necessarily! While traditional TV ads can be pricey, there are affordable options like local TV spots, Connected TV (CTV), and streaming ads that allow businesses to set flexible budgets and target specific audiences.   What’s the difference between traditional TV ads and streaming/CTV ads? Traditional TV ads air on broadcast and cable channels, reaching a broad audience. Streaming and CTV ads (on platforms like Hulu, Roku, and YouTube TV) allow for precise audience targeting, ensuring your ad reaches the right customers.   How much should a small business budget for TV advertising? Budgets vary depending on your goals and platform. Local TV spots may cost $500–$5,000 per month, while streaming ads often operate on a cost-per-thousand-impressions (CPM) model, typically $10–$50 per 1,000 views.   How long should a TV ad be? Most TV ads run 15, 30, or 60 seconds. Shorter ads (15 seconds) are cost-effective and work well for brand awareness, while 30-second ads allow for more storytelling and customer engagement.   Can I track the performance of my TV ads? Yes! While traditional TV ads rely on broad audience estimates, streaming and CTV ads provide real-time analytics like views, click-through rates, and conversions, making it easier to measure ROI.   What’s the best way to produce a TV commercial on a budget? Small businesses can save costs by hiring a freelance videographer, using stock footage, or even filming DIY-style with a high-quality camera and good lighting. Some ad platforms also offer low-cost video production tools.   How do I get my TV ad placed on the right channels or platforms? For traditional TV ads, you’ll work with local stations or media buyers. For streaming ads, you can use self-serve ad platforms like Hulu Ads or programmatic ad networks to place your ad in front of a highly targeted audience.   Conclusion: TV Advertising for Small Businesses TV advertising is no longer just for giant corporations with million-dollar budgets. Thanks to the rise of streaming and CTV, small businesses can now run targeted, cost-effective campaigns that drive real results. If you’re a small business in Los Angeles looking to increase brand awareness, attract more customers, and boost sales, TV advertising is a powerful tool. Start small, test different platforms, and optimize your campaigns to get the most out of your budget.  

Marketing
2025-05-21

How to Get Started with TV Advertising for Small Businesses
TV advertising might sound like something only big brands with deep pockets can afford, but the landscape has changed in recent years. With the rise of streaming services and more targeted advertising options, small and medium-sized businesses (SMBs) in Los Angeles can now leverage TV ads without breaking the bank. Whether you own a local plumber, a boutique med spa, or a growing e-commerce brand, TV advertising can help you boost brand awareness, attract new customers, and drive sales. This guide will walk you through everything you need to know about launching your first TV ad campaign.   Why TV Advertising Still Works for Small Businesses Despite the digital revolution, TV remains one of the most effective ways to reach and engage audiences. The good news is that you’re no longer stuck with traditional broadcast ads that play to a general audience. You now have options like Connected TV (CTV) and streaming ads, which allow for hyper-targeted campaigns.   Traditional TV vs. Streaming TV Ads While traditional TV ads, like those during the Super Bowl, come to most people’s mind when discussing TV advertising, we should look at how that differs from streaming TV advertising: Traditional TV (Broadcast & Cable) – Ads air on major network and cable channels (e.g., ABC, NBC, ESPN). These commercials reach large audiences but lack the ability to hyper-target specific groups. Best for businesses looking to reach a broad demographic in a specific region. Connected TV (CTV) & Streaming – Ads appear on platforms like Hulu, Pluto TV, YouTube TV, and Roku. This option allows you to target specific demographics based on location, interests, and behaviors, making it more cost-effective for SMBs.   Setting Goals for Your TV Ad Campaign Before you start creating your TV commercial, you should define your advertising goals. Ask yourself: Do I want to build brand awareness? (e.g., A local bakery wants more people to recognize their name.) Am I focused on driving sales? (e.g., A gym wants to get more sign-ups for a limited-time offer.) Do I want to generate leads? (e.g., A real estate agency wants potential buyers to call for a free consultation.) Your goal will influence everything from the messaging in your ad to the platforms you choose for distribution.   TV Advertising Costs and Budgeting TV advertising doesn’t have to cost a fortune, but you do need to plan your budget wisely. Here’s what you need to consider about the cost of small business commercials: 1. Cost of Traditional TV Ads Varies based on the time slot, channel, and market size. Prime-time ads on major networks can be expensive, but local TV stations offer more affordable options.   2. Cost of Streaming & CTV Ads More budget-friendly than traditional TV since you only pay for targeted impressions. Programmatic ad buying lets you set a budget and optimize spending based on performance.   3. Production Costs Hiring an agency for a professional commercial could cost anywhere from $20,000 to $50,000+. DIY production using high-quality cameras and editing software can cut costs, but may not work for all brands and goals.   Choosing the Right TV Advertising Platform for Small Business Commercials Traditional TV: Best for Broad Local Reach Ideal for reaching a large audience in the Los Angeles area. Good for businesses looking to build strong brand recognition. Works best for businesses targeting a wide demographic, such as family restaurants or home services.   Connected TV (CTV) & Streaming: Best for Targeted Campaigns Allows for audience targeting based on age, location, interests, and even purchase behavior. Great for e-commerce brands, boutique stores, and businesses looking for measurable ROI. Platforms include Hulu, Pluto TV, Roku, YouTube TV, and Amazon Fire TV. For most small businesses, starting with CTV and streaming ads is a smart, cost-effective move.   Creating an Effective TV Commercial Once you’ve chosen a platform and set your budget, it’s time to create an engaging ad. The best commercials tell a compelling story and capture attention in the first few seconds.   Key Elements of a Strong TV Ad A Strong Hook – Grab attention immediately (e.g., “Los Angeles’ best tacos, delivered to your door!”). Clear Branding – Make sure your business name and logo are easy to recognize. Emotional Appeal – Create a story that connects with viewers A Call to Action (CTA) – Tell people what to do next (e.g., “Visit our website now for 20% off!”).   Production Options for Small Businesses Work with a Local Agency – They’ll handle everything, from scripting to filming and editing. DIY Approach – Use a high-quality camera, good lighting, and professional editing software. Freelancers – Videographers and editors can help you produce a polished commercial at a lower cost. If budget is a concern, user-generated content and behind-the-scenes footage can also work well in streaming ads.   Buying TV Ad Space: How It Works Traditional TV Ad Buying You’ll work with local networks in LA to purchase ad slots. Pricing varies based on time of day, channel, and audience size. Ideal for businesses targeting a general audience.   Programmatic TV Buying (Streaming & CTV Ads) Uses AI-driven tools to place your ad in front of the right audience. Works on a cost-per-thousand-impressions (CPM) basis, so you only pay for views. More flexibility in adjusting targeting and budgets in real time. Streaming ads offer greater control, better audience targeting, and higher ROI, making them the best option for small businesses.   Measuring Success and Optimizing Your TV Ad Campaign The key to maximizing your investment is tracking performance. Here’s what to measure: Impressions & Reach – How many people saw your ad? Engagement & Clicks – Are viewers taking action? Sales & Conversions – Did the ad lead to more website traffic, calls, or in-store visits? With CTV and streaming ads, you get detailed analytics to track success. If performance is low, adjust your messaging, targeting, or budget accordingly.   Best Practices for TV Advertising in Los Angeles Los Angeles is a competitive market, so keep these tips in mind: Go Local – Highlight L.A.-specific themes, landmarks, or community values. Integrate Digital – Pair TV ads with social media campaigns for a multi-platform strategy. Leverage Reviews – Showcase real customer testimonials in your commercial. Time Your Ads Right – Run ads during key seasonal events, like summer tourism peaks.   Conclusion: TV Commercials for Small Businesses TV advertising is more accessible than ever for small businesses. Whether you go the traditional route or advertise on Connected TV and streaming, the key is to start with a clear strategy, a strong message, and a well-targeted audience. If you need help getting started, consider working with a Los Angeles-based ad agency like COLAB. We specialize in small business TV advertising and can figure out the right approach that can take your brand to the next level.

Marketing
2025-05-05

Your Guide to Brand Positioning
If you’re running a small or medium-sized business (SMB) in Los Angeles, you already know how competitive the market can be. Whether you own a boutique coffee shop, a fitness studio, or an e-commerce brand, standing out from the crowd is essential. One of the primary keys to differentiating your business is through brand positioning. It’s not just about having a great logo or catchy slogan—it’s about defining what makes your business unique and why customers should choose you over the competition. In this guide, we’ll walk you through everything you need to know about brand positioning, from developing your unique value proposition to applying it across your marketing channels. Table of Contents: What Is Brand Positioning? Step 1: Identify Your Unique Value Proposition (UVP) Step 2: Define Your Target Audience Step 3: Craft Your Brand Positioning Statement Step 4: Build a Consistent Brand Identity Step 5: Apply Your Brand Positioning Across Marketing Channels Step 6: Measure & Adjust Your Brand Positioning Over Time FAQs: Brand Positioning Contact a Brand Positioning Agency in Los Angeles What Is Brand Positioning? Brand positioning is the unique space your business occupies in your customers’ minds. It’s what makes your brand memorable and sets you apart from competitors. For example, think about coffee shops in LA. You have Starbucks, known for consistency and convenience. Then you have specialty coffee brands like Blue Bottle, which position themselves as artisanal and high-end. Both serve coffee, but their brand positioning targets very different audiences. A strong brand positioning strategy helps you: Attract the right customers who connect with your values. Increase customer loyalty because people resonate with your brand. Charge premium prices when customers perceive you as the best option. Stand out in a crowded market, making marketing more effective. If you don’t define your brand positioning, your customers will do it for you—and it might not be what you want. Step 1: Identify Your Unique Value Proposition (UVP) Your Unique Value Proposition (UVP) is what makes your business different and better than the competition. To figure out yours, ask yourself these questions: What problem do I solve for my customers? What makes my business special compared to others in Los Angeles? What do my current customers love about my brand? What emotions do I want my brand to evoke? Example: A Local Fitness Studio If you run a boutique fitness studio in L.A., some of your competitors are big gyms with low membership fees. But your studio focuses on personalized training and community support. Your UVP might be: "Unlike large, impersonal gyms, our fitness studio offers small group classes and personalized coaching, so you get the support you need to reach your goals." This UVP highlights what makes this fitness studio different and why it’s the better choice for your target audience. Step 2: Define Your Target Audience You can’t be everything to everyone—the more specific you are about your audience, the stronger your brand positioning will be. How to Identify Your Ideal Customer Ask yourself: Who are they? (age, gender, income, lifestyle) What do they care about? (affordability, quality, sustainability, convenience) Where do they spend time online? (Instagram, YouTube, LinkedIn?) What problems are they facing that I can solve? Example: A Sustainable Clothing Brand If you sell sustainable fashion, your target audience might be eco-conscious millennials in LA who are willing to pay a little extra for ethical products. This means your brand messaging should emphasize sustainability, ethical sourcing, and quality over fast fashion trends. Step 3: Craft Your Brand Positioning Statement A Brand Positioning Statement is a clear, concise sentence that defines your brand’s unique place in the market. It should include: Who your target audience is What your brand does How you do it differently Why customers should believe you Simple Formula: "For [target audience], [your brand] is the [category] that [unique benefit], because [reason to believe]." Example: A Meal Prep Service "For busy professionals in Los Angeles, Fresh Meal Prep is the meal prep service that delivers healthy, chef-crafted meals tailored to your diet, because we use locally sourced ingredients and expert nutritionists." This positioning statement makes it clear who the brand is for, what it does, and why it’s unique. Step 4: Build a Consistent Brand Identity Once you define your brand positioning, you need to make sure everything about your business reflects it—from your visuals to your messaging. Brand Messaging & Voice Are you fun and playful (like a trendy coffee shop)? Are you professional and authoritative (like a law firm)? Are you warm and personal (like a family-run bakery)? Your tone and messaging should stay consistent across all marketing materials, social media, and customer interactions. Visual Identity Your brand’s colors, fonts, and logo should align with your positioning. For example: Luxury brands use sleek fonts and minimal color palettes (think black, gold, white). Eco-friendly brands often use green and earth tones to represent sustainability. Kid-friendly brands use bright, fun colors and playful fonts. Step 5: Apply Your Brand Positioning Across Marketing Channels Website & SEO Your website should immediately tell visitors: Who you are What makes you different How to buy/book your product or service Your homepage, about page, and product descriptions should all reinforce your positioning. Don’t forget to use SEO-friendly keywords to attract your ideal customers. Social Media & Content Marketing Your content should reflect your brand’s personality and values. Educational content (if you're positioning as an expert) Behind-the-scenes videos (if you're positioning as authentic and relatable) Testimonials and case studies (if you're positioning as trustworthy and proven) Advertising & Paid Media Facebook & Instagram Ads: Best for B2C brands targeting local customers. Google Ads: Great for capturing people already searching for your service. Connected TV (CTV) Ads: Ideal for reaching specific audiences through streaming platforms. Step 6: Measure & Adjust Your Brand Positioning Over Time Brand positioning isn’t a one-and-done deal. The market, customer preferences, and trends change—so your positioning should evolve too. How to Measure Your Success Google Analytics & Social Insights – Are people engaging with your brand? Customer Surveys & Reviews – What do customers say about your brand? Sales Data – Is your positioning driving conversions? If you notice a disconnect between how you position your brand and how customers perceive it, it might be time for a refresh. FAQs: Brand Positioning What is brand positioning, and why is it important? Brand positioning is how your business is perceived in the minds of customers compared to competitors. A strong brand position helps differentiate your business, build customer loyalty, and increase profitability. How do I determine my brand’s unique value proposition? Identify what makes your business different and valuable to your target audience. This could be your product quality, customer service, innovation, or a unique story that sets you apart. What are the key elements of an effective brand positioning strategy? An effective strategy includes a clear target audience, a unique value proposition, a consistent brand message, and alignment across all marketing channels. How does brand positioning impact marketing efforts? A strong brand position ensures all marketing efforts—ads, website content, and social media—are aligned with a consistent message that resonates with your ideal customers. How can small businesses in Los Angeles compete with larger brands? By focusing on niche markets, localizing messaging, and emphasizing personalized service, SMBs can carve out a strong, loyal customer base even in a competitive market. How do I measure the success of my brand positioning strategy? Keep track of customer perception through surveys, social media engagement, brand awareness studies, and sales performance. If your target audience recognizes your brand as intended, you’re on the right track. Can brand positioning change over time? Yes, as markets evolve, consumer preferences shift, and competition grows, your brand positioning may need adjustments to stay relevant. Regularly assess your strategy and refine it as needed. Contact a Brand Positioning Agency in Los Angeles Los Angeles is a fast-paced, competitive market, but a strong brand positioning strategy can help you stand out and attract loyal customers. Here’s a quick recap: Define your UVP – What makes you different? Know your audience – Who are you targeting? Craft a positioning statement – Be clear and concise. Stay consistent – Align your visuals, messaging, and marketing. Measure & adjust – Keep refining based on customer feedback. By following these steps, your SMB can build a powerful brand that customers remember, trust, and choose over the competition. Contact COLAB to start positioning your brand today!

Marketing
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