How Your Brand Can Use Emotional Advertising and Storytelling to Sell More
One of the most effective things you can do for your brand is to create an emotional connection with your customers. But what does this mean, exactly? How is this done? One of the best ways to do this is with storytelling. Many brands have done this for decades: think Apple’s “Think Different” campaign, Google’s […]
What is Branding vs a Logo?
7 min to read When you’re developing marketing materials for your business, you might hear the terms “brand” and “logo” used interchangeably. However, these two concepts have distinct differences, roles, and significance. A logo is simply one element of a broader branding strategy. Below, we’ll clarify the differences between a logo and branding, look at […]
End of Third-Party Cookies: How To Collect Zero-Party and First-Party Data
7 min to read As a marketer for an ecommerce brand or other business, you may have read that third-party cookies are being phased out because of privacy concerns. This has prompted a shift in the way brands collect and utilize data. As major browsers have phased out support, digital marketing strategies have had to […]
TikTok Live Shopping: Everything You Need to Know
5 min to read If you have an ecommerce business, you’re always looking for new ways to market your products. You may have noticed that social media platforms are continuously innovating. They’ve even started providing unique and engaging shopping experiences that you can capitalize on. One such innovation that has gained immense popularity is TikTok […]
Branding vs. Marketing: What’s the Difference?
7 min to read As an emerging eCommerce company or small business, you may have run into this age old question: what’s the difference between branding and marketing? As a digital marketing agency, we often encounter companies that want to start or grow their marketing, but may not have fully developed their brand. Your branding […]
What Is Live Stream Marketing And Why Is It A Brand Favorite For Innovative Marketing?
Once merely a socializing tool for friends and family, social media has vastly increased in its form and usage especially since the pandemic. With lockdowns and quarantines becoming the new normal, at-home consumers grew in number, making online marketing a key element for brands. Although online marketing is done in a number of ways, live […]
Understanding YouTube Ad Targeting in 2022
You may already be familiar with running ads on social media platforms like Facebook and Instagram, but have you ever considered running a video ad campaign on YouTube? Running a series of YouTube Ads is a great way to get your video content in front of your ideal audience. With new formats and tracking capabilities, […]
A Beginner’s Guide: TikTok Marketing in 2022
Did you know that TikTok was the most-visited website in the world in 2021? This new and upcoming entertainment platform has taken the world by storm, and has an estimated 1 billion monthly active users in the United States. Now is the perfect time to start marketing your business on TikTok by creating original and […]