We're making waves across the internet

YOUR STORY.

OUR MEGAPHONE.

 
 

Relax your shoulders. we're here.

We're dot-connectors. Action-takers. We use our fluency in digital + knack for data-inspired storytelling to solve the problems that are holding you back from your next level of growth.

LET'S GET PERSONAL
 

PLAY

REEL
 
 

What we do

We take the time to get to know who you are and where you want to be, then dream up the most creative and compelling ways to bring your project to life.

WE'RE VERY TALENTED

STRATEGY

Planning
Positioning
Market Research
GTM Strategy
Competitive Analysis
Audit + Optimization

design

Web + Mobile
Branding + Refresh
Illustration
Pitch Decks
Print Media
Merch

DEVELOPMENT

Websites
Mobile Apps
Prototyping
Architecture
Custom Software
SaaS Development

MARKETING

Paid Search + Social
SEO + Content
Experiential
Photo + Video
Organic Social
Email + SMS
we're very talented
check out our pricing deck
 

JOIN THE COOL
KIDS CLUB

WE SAVED YOU A SEAT
 
 

LEARN ABOUT YOU

Think of this as brand therapy, where you tell us everything about your company, where it's headed, and what hasn't worked in the past. This process can last as long as it needs for us to get what makes you tick.

CREATE A GAME PLAN

Once we help you nail down your goals, we'll create the best possible strategy that fits your budget and timeline. We'll make sure there's plenty of wiggle room for last-minute pivots so it always feels like you.

MAKE SH*T HAPPEN

This is where the fun starts. Our experts will take the lead and get cooking, keeping you in the loop the entire way. You'll always have our full attention — no excuses.

OPTIMIZE + REPEAT

Once we launch, it's still all hands on deck. Our team will track performance, report our findings, and seize every opportunity to make things better — so you can kick back and watch your numbers grow.

our process

Our credo can be summed up in four words: do more, talk less. Once we get to know you inside-out and build out the perfect strategy, we'll serve up the deliverables that are d*mn good, every time.

LET'S SHOW YOU HOW IT'S DONE
 

we write REAL good too.

2025-10-28

Local SEO vs. Traditional SEO (And How AI Search Factors In)
Search has changed a lot over the years. What used to be a simple matter of keywords and backlinks has evolved into a complex ecosystem. One where location, intent, and even artificial intelligence play a role in who gets found online. For small businesses in Los Angeles, this means one thing: understanding how Local SEO, Traditional SEO, and AI Search work together help you stay visible. Let’s take a look at all the factors. Table of Contents: What Is Traditional SEO? What Is Local SEO? Key Differences Between Traditional SEO and Local SEO How AI Search Comes Into Play How AI Affects Traditional SEO How AI Affects Local SEO When to Use Traditional SEO vs. Local SEO (or Both) How to Get Started with AI-Optimized Local SEO How AI-Optimized SEO Will Affect the Future FAQs: Local SEO vs. Traditional SEO Contact COLAB for Local SEO Services Today What Is Traditional SEO? Traditional SEO is the foundation of online visibility. It’s all about helping your website rank in search results based on relevance, authority, and quality, regardless of where the searcher is located. Think of it like this: Traditional SEO focuses on “what” someone is searching for, not the “where.” Examples “Best hiking boots for beginners” “How to replace a car battery” “Email marketing tips for small businesses” These are non-location-based searches that could come from anywhere in the world. Core Elements of Traditional SEO Keyword Research: Finding search terms your audience uses. Content Optimization: Writing blog posts and web pages that match search intent. Link Building: Earning backlinks to build domain authority. Technical SEO: Improving site speed, structure, and indexing. User Experience (UX): Ensuring your website loads fast and works well on mobile. Who Needs Traditional SEO If you run an eCommerce store, national brand, or online service, traditional SEO helps you reach customers no matter where they are. What Is Local SEO? Local SEO, on the other hand, is all about being visible to people near you. It’s what helps your business show up when someone searches for “coffee near me” or “plumber in Culver City.” In other words, Local SEO focuses on “where”; optimizing your digital presence for a specific city, neighborhood, or service area. Core Elements of Local SEO Google Business Profile (GBP): The single most important factor for local visibility. Local Citations: Making sure your Name, Address, and Phone (NAP) are consistent everywhere. Reviews and Ratings: Customer feedback helps both visibility and trust. Localized Content: Creating pages or posts about your local area. Backlinks from Local Websites: Getting featured on community blogs, chambers, or directories. Who Needs Local SEO If you’re a restaurant in Santa Monica, a realtor in Studio City, or a salon in Pasadena, Local SEO ensures you appear when potential customers search nearby. Key Differences Between Traditional SEO and Local SEO Aspect Traditional SEO Local SEO Goal Rank nationally or globally Rank in your geographic area Keywords “best skin care products” “best skin care in Los Angeles” Ranking Factors Backlinks, content, authority Proximity, relevance, reviews SERP Features Organic listings, snippets Map Pack, reviews, local results Search Intent Informational or transactional Navigational or “near me” Traditional SEO builds broad visibility, while Local SEO helps customers find you in their neighborhood. How AI Search Comes Into Play Artificial intelligence is changing how people search, and how Google shows results. What Is AI Search? In 2024, Google rolled out AI Overviews, an AI-powered feature that gives users a summarized answer right at the top of search results. Instead of showing a list of blue links, AI Overviews summarize information, cite trusted websites, and sometimes even include maps, reviews, and product options. For example, if someone searches: “Best vegan restaurants in Los Angeles” They might now see an AI Overview with: A list of nearby restaurants. Ratings and short descriptions. Snippets pulled from websites and Google Business Profiles. How AI Impacts SEO AI search favors trustworthy, well-structured, and contextually clear information. That means your SEO strategy needs to focus not only on keywords, but also on content clarity, structured data, and reputation signals. How AI Affects Traditional SEO For Traditional SEO, AI is pushing websites toward depth and authority. It’s no longer enough to write surface-level articles. Google’s AI models want complete, well-organized answers that demonstrate expertise and credibility. Tips for Adapting Write conversational, question-based content. Use natural language and anticipate related questions. Add structured data (schema). It helps AI understand your content’s context. Build topical authority. Create clusters of related content on a subject. Include visuals. Images and video are now part of AI Overviews. Essentially, become the best answer on the internet for your topic to get your content featured in AI summaries. How AI Affects Local SEO AI search doesn’t just summarize global info. It’s making local results smarter and more personalized. For example: “Best coffee shops near me open right now” AI might now show: Real-time hours and reviews. Menu highlights. Driving distance and estimated price range. To get featured in these AI-driven results, businesses need to feed Google complete, accurate, and structured data. How to Optimize Local SEO for AI 1. Keep Your Google Business Profile Updated. Hours, location, services, photos, and posts all feed AI results. 2. Get and Respond to Reviews. Sentiment and engagement influence how AI ranks local businesses. 3. Use Local Schema Markup. Structured data helps AI understand your business type, address, and services. 4. Add Photos and Videos. AI favors listings with visual assets and recent updates. 5. Be Active in Your Community. Local backlinks from news outlets or event sites help Google (and AI) verify legitimacy. When to Use Traditional SEO vs. Local SEO (or Both) Traditional SEO Works Best For: eCommerce and national brands. Content-driven websites like blogs or SaaS platforms. Businesses selling or shipping products nationwide. Local SEO Works Best For: Restaurants, gyms, salons, and shops. Home service providers (plumbers, electricians, HVAC). Local professionals (realtors, attorneys, dentists). Using Both Together The best marketing strategies combine the two. For instance, a Los Angeles bakery can use: Local SEO to attract walk-in customers and wedding cake orders nearby. Traditional SEO to rank nationally for “custom cakes delivered anywhere in the U.S.” The balance depends on your goals—visibility across Los Angeles, or growth beyond it. How to Get Started with AI-Optimized Local SEO 1. Audit Your SEO Presence Use tools like Google Search Console, Ahrefs, or SEMrush to see where your site currently ranks. 2. Optimize Your Google Business Profile Ensure your listing includes: Accurate NAP (name, address, phone) info. High-quality photos. A keyword-rich business description. Weekly posts and customer updates. 3. Create Content for Humans and AI Write FAQs, guides, and blogs that answer real customer questions in clear, natural language. 4. Use Schema Markup This structured code tells AI what your business is, where it’s located, and what it offers. 5. Encourage Reviews and Engagement AI prioritizes businesses that show active, positive interaction with customers. How AI-Optimized SEO Will Affect the Future AI is not replacing SEO, but it is refining it. The businesses that thrive in this new era will be those that combine traditional ranking techniques with local trust signals and AI-friendly structure. For small businesses in Los Angeles, this means: Strong, accurate business listings. Content that builds authority. A consistent digital presence that AI can easily understand. FAQs: Local SEO vs. Traditional SEO What’s the main difference between Local SEO and Traditional SEO? Local SEO helps your business appear in searches specific to your area, like “plumber in Los Angeles.” Traditional SEO focuses on ranking nationally or globally for non-location-based searches. Why does my Los Angeles business need Local SEO? Local SEO helps you appear in Google Maps and “near me” results, reaching nearby customers ready to buy. It’s essential for driving foot traffic and phone calls from your local audience. How does AI Search change SEO? AI-powered search (like Google’s AI Overviews) now summarizes answers directly on search pages. Businesses must optimize their content and data so AI tools recognize them as trusted, authoritative sources. Can I use both Local and Traditional SEO at the same time? Yes! Many businesses combine both. For example, a Los Angeles bakery might use Local SEO to attract nearby customers and Traditional SEO to sell products nationwide through its website. How do I optimize my business for AI Search? Focus on accuracy, structure, and trust. Keep your Google Business Profile updated, use schema markup, create clear FAQ-style content, and build reviews. AI rewards clarity and credibility. Does AI mean SEO is less important? No, AI actually depends on SEO to find accurate, well-structured data. The better your SEO, the more likely AI is to surface your business in its summaries. How long does it take to see Local SEO results? Typically 3–6 months. Factors like competition, number of reviews, and consistency across listings all affect how quickly you appear in Google’s local results and maps. What’s the first step to improving my SEO right now? Start by auditing your Google Business Profile and website. Ensure your info is correct, add location-based keywords, and publish helpful content that answers real customer questions. Contact COLAB for Local SEO Services Today SEO is more complicated than ever. Success today comes from combining Traditional SEO for reach, Local SEO for relevance, and AI Optimization for future visibility. If your business depends on being found—in search, on maps, or through AI-powered tools—now’s the time to evolve your strategy. At COLAB Los Angeles, we help small businesses merge digital marketing, local visibility, and modern AI SEO tactics into one powerful growth system. Contact us today to make your business easier to find in this new era of search.

SEO
2025-08-20

CTV Advertising for eCommerce Brands
Ecommerce is booming, and competition is fierce. Every brand is fighting for attention across social media, search engines, and email inboxes. But there’s another tactic that eCommerce companies can use to break through—Connected TV (CTV) advertising. CTV gives you a powerful way to tell your brand story on the biggest screen in the house—your customer’s TV—without needing a Super Bowl-level budget. If you’re an eCommerce brand in Los Angeles, it might be time to reach people in their living rooms. This guide breaks down what CTV advertising is, why it works so well for eCommerce, and how to get started. What Is Connected TV (CTV) Advertising? CTV refers to streaming platforms and devices that let users watch TV content through an internet connection—think Hulu, Roku, YouTube TV, Amazon Fire Stick, or even gaming consoles. These aren’t cable ads—they’re digital TV commercials that appear before or during content on streaming platforms. So instead of hoping someone scrolls past your Instagram ad, you’re catching them during their favorite show or movie—on a much bigger screen, with way less noise. Benefits of Connected TV CTV is growing fast, and it's not just for big corporations anymore. Here’s why more eCommerce brands are shifting part of their ad budget to streaming TV: 1. Targeted Audience Reach You’re not blasting your message to random households. CTV lets you target viewers by: Demographics (age, gender) Geography (down to zip codes) Interests and behaviors Purchase history or intent Want to reach dog owners in West LA who’ve recently visited an online pet supply store? You can do that. 2. High Engagement on a Premium Platform People are more focused when watching TV than when they’re scrolling on their phones. Your ad isn’t just another swipe—it’s front and center, with sound on, and often can’t be skipped. You’re literally in the room with them. 3. Cost-Effective with No Wasted Spend CTV ads are bought using a cost-per-thousand impressions (CPM) model, so you’re only paying when people actually see your ad. No more wasting money on TV time blocks where you *hope* the right audience is watching. 4. Real-Time Analytics You’ll get detailed performance data just like you do with digital ads. Track impressions, clicks (if paired with QR codes), site visits, and even conversions—something traditional TV could never offer. 5. Seamless Creative Integration Already have video assets from YouTube or social media? You can often repurpose them for CTV, especially if they meet length and quality standards. Or you can create something new, custom-built for the platform—which we can help you with). Why CTV Works for eCommerce Brands Streaming TV is one of the most effective ways you can promote your online business. Here’s why it’s especially good for eCommerce: Builds Brand Trust Consumers trust brands they’ve “seen on TV.” It gives you instant credibility and helps you look like a major player—even if you’re still building your customer base. Complements Your Digital Strategy CTV ads don’t replace your Facebook or Google ads—they amplify them. Run retargeting campaigns for people who’ve already seen your TV ad, or use it to build brand awareness before launching a big email or SMS push. Inspires Action Across Devices People often watch CTV with their phones in hand. You can drive viewers to: Scan a QR code Visit your website Use a promo code Download your app This type of cross-device experience makes it easy for viewers to engage right then and there. How Much Does It Cost? CTV is surprisingly accessible. You don’t need a $100,000 campaign to make an impact. Ad Spend Most platforms require a minimum spend of $5,000–$10,000/month, depending on targeting. Average CPM ranges from $20–$50, depending on audience and placement. Production A professionally produced 15–30 second ad can cost anywhere from $20,000 to $50,000. If you’ve got existing content that works, your production costs could be even lower. Not sure where to start? Many boutique agencies, like COLAB Los Angeles, offer CTV packages tailored for SMBs, including concept, scripting, filming, and media buying. How to Launch a CTV Campaign in 5 Simple Steps Step 1: Define Your Goals Do you want to drive site traffic, increase conversions, or just boost awareness? Your creative and targeting will depend on this. Step 2: Know Your Audience Use your CRM or eCommerce analytics to create audience profiles. What are their behaviors, locations, devices, and shopping patterns? Step 3: Create Compelling Creative Remember, you’ve only got a few seconds to grab attention. Your ad should: Open with a strong visual or hook Showcase your product or offer Include a clear call to action (like “Shop Now” or “Scan to Save”) Keep it short—15 or 30 seconds max Step 4: Choose Your Platforms & Buy Media Work with COLAB Los Angeles to get your ad on Hulu, Pluto TV, Amazon Fire TV, or similar platforms. Use geo-targeting to focus on L.A. or your key delivery zones. Step 5: Track, Learn, Optimize Monitor metrics like impressions, completion rates, conversions, and lift in direct or branded search traffic. Adjust targeting or creative based on performance. Tips for CTV Success Keep it simple – Don’t try to cram in too much. One clear message is better than a crowded story. Use QR codes – Makes it easy for viewers to act instantly from their phones. Test and iterate – Try multiple versions of your ad and see which one drives better results. Pair with retargeting – After viewers see your CTV ad, retarget them with Facebook, Instagram, or Google ads to increase conversion rates. Connected TV Advertising and Your eCommerce Brand If you're an eCommerce business looking to scale your brand presence, CTV is one of the smartest ad channels you can start using today. It combines the power of traditional TV with the precision of digital, giving you the best of both worlds. And best of all—you don’t need a million-dollar budget to get started. Ready to get started? We specialize in helping Los Angeles-based eCommerce brands launch their first CTV campaigns—from creative production to media buying and optimization.

Marketing
2025-06-25

5 Retargeting Strategies to Increase Conversions
If you’ve ever run digital ads and been frustrated with the conversion rate, you’re not alone. The truth is, most website visitors don’t buy on their first visit. Luckily, there is a powerful marketing tool to address this: retargeting. For small and mid-sized businesses (SMBs) in a competitive city like Los Angeles, retargeting ad campaigns are one of the most effective (and budget-friendly) ways to boost conversions. It helps you reach people who already showed interest in your brand, so you’re not constantly chasing new strangers—you’re re-engaging warm leads. Here are five smart retargeting strategies you can start using right now to drive more sales, bookings, or sign-ups. 1. Segment Your Audience by Behavior Let’s start with a big one: not all website visitors are the same—so why show them all the same ad? Segmenting your audience based on their behavior on your website allows you to tailor your message and increase your chances of converting them. How to Segment: Viewed a product page: They’re browsing. Show them ads that reintroduce the product with a benefit or testimonial. Added to cart but didn’t check out: These folks are close. Try offering a discount, free shipping, or urgency-based messaging. Visited your contact page but didn’t submit a form: Retarget them with a “Let’s talk” ad or a case study to build trust. Repeat visitors: These people are circling—give them a reason to act now. Example: A Venice-based apparel brand runs retargeting ads that show sneakers to people who browsed shoes, and jackets to people who looked at outerwear. Each ad is personalized, and conversions go up—no surprise there. Pro tip: The more specific your segments, the more relevant your ads will feel—and relevance = results. 2. Use Dynamic Product Retargeting This is a must-do for eCommerce brands. Dynamic retargeting automatically shows each user the exact product(s) they looked at on your site—no need to manually create dozens of ads. Why It Works: It feels personalized without extra effort. It reminds users what they already wanted. It helps them pick up right where they left off. Platforms That Support It: Facebook/Instagram (via Meta Pixel and Catalog) Google Display Network (via Google Merchant Center) TikTok and Pinterest also offer dynamic formats for product-based ads. Example: An LA-based skincare brand uses dynamic retargeting to show potential customers the exact serum and moisturizer they viewed—plus a bonus code for 10% off if they order today. Pro tip: Add copy like “Still thinking it over?” or “These won’t stay in stock!” to create urgency. 3. Retarget Across Multiple Platforms Most users won’t see your ad in just one place. People bounce between Instagram, YouTube, TikTok, and news sites all day. If you’re only running retargeting on one platform, you’re missing chances to stay top-of-mind. Best Channels to Use Together: Meta (Facebook/Instagram) – Excellent for lifestyle brands and local businesses. Google Display & YouTube – Great for wide reach, search intent, and visual storytelling. TikTok & Pinterest – Best for visual products, younger audiences, or trend-based brands. LinkedIn – Powerful for B2B businesses or high-ticket service providers. Example: A West LA fitness studio runs a 30-second brand video on YouTube and retargets viewers with Instagram Story ads offering a 7-day free trial. One-two punch. Pro tip: Keep your visuals and messaging consistent across platforms so your brand feels familiar and professional. 4. Offer Time-Sensitive Discounts or Incentives Let’s face it—sometimes people need a little push. One of the best ways to increase conversions is to offer a limited-time discount or incentive in your retargeting ad. What You Can Offer: 10%–20% off with a countdown timer Free shipping (a big driver in eCommerce) A free consultation or bonus gift “X spots left” if you offer services or appointments Why It Works: It activates urgency (fear of missing out or FOMO) It rewards people for acting quickly It makes your ad stand out from the sea of brand awareness content Example: An LA-based meal prep company retargets visitors with an ad that says: "Your healthy meals are waiting. Get $20 off if you order in the next 24 hours!" Pro tip: Combine urgency with relevance. Use your segmented audience (see Strategy #1) to match the right offer to the right person. 5. Retarget Based on Video or Social Engagement Not everyone who engages with your content visits your site. But engagement is still intent, and it’s a great audience to retarget. If someone watches 50% of your brand video, likes a post, or saves a reel—they’re showing interest. With platforms like Meta and YouTube, you can retarget them just like you would a site visitor. What You Can Do: Show a follow-up ad to people who watched part of a video Offer a promo code to people who clicked but didn’t convert Promote a lead magnet to those who interacted with your Instagram post Example: A West Hollywood fitness studio posts a video tour of their gym. Anyone who watches more than 15 seconds is retargeted with a “Get 1 Week Free” ad. Pro tip: This is a great way to build warm audiences before peak seasons or big launches. Final Thoughts: Small Shifts, Big Wins Retargeting isn’t magic—but it might be the closest thing digital marketers have to a second chance. In a city as competitive as Los Angeles, where attention spans are short and options are endless, retargeting gives you another opportunity to close the deal. Quick Recap: Segment your audience based on what they did Use dynamic retargeting to personalize your product ads Show up on multiple platforms to follow the customer journey Offer urgency-driven discounts to motivate action Retarget based on content engagement, not just site visits You don’t have to do all of these at once—but even testing one or two strategies can give your ad performance (and your bottom line) a serious lift. Need Help With Your Retargeting Ad Campaign? We help Los Angeles businesses turn more clicks into customers with smart, creative, and data-driven retargeting campaigns. Whether you’re just starting or ready to scale, we’ll build a strategy that actually moves the needle. Contact COLAB Los Angeles today and let’s chat about how to bring your best leads back—and convert them.

Marketing
NO MISPELLINGS HERE
 
 

We're making waves across the internet

YOUR STORY.

OUR MEGAPHONE.

LET'S CHAT
 

Relax your shoulders. we're here.

We're dot-connectors. Action-takers. We use our fluency in digital + knack for data-inspired storytelling to solve the problems that are holding you back from your next level of growth.

LET'S GET PERSONAL
 
 

PLAY

REEL
 
 

What we do

We take the time to get to know who you are and where you want to be, then dream up the most creative and compelling ways to bring your project to life.

WE'RE VERY TALENTED

strategy

Planning
Positioning
Market Research
GTM Strategy
Competitive Analysis
Audit + Optimization

design

Web + Mobile
Branding + Refresh
Illustration
Pitch Decks
Print Media
Merch

DEVELOPMENT

Websites
Mobile Apps
Prototyping
Architecture
Custom Software
SaaS Development

MARKETING

Paid Search + Social
SEO + Content
Experiential
Photo + Video
Organic Social
Email + SMS
we're very talented
check out our pricing deck
 

JOIN THE COOL
KIDS CLUB

WE SAVED YOU A SEAT
 

OUR PROCESS

Our credo can be summed up in four words: do more, talk less. Once we get to know you inside-out and build out the perfect strategy, we'll serve up the deliverables that are d*mn good, every time.

LEARN ABOUT YOU

Think of this as brand therapy, where you tell us everything about your company, where it's headed, and what hasn't worked in the past. This process can last as long as it needs for us to get what makes you tick.

CREATE A GAME PLAN

Once we help you nail down your goals, we'll create the best possible strategy that fits your budget and timeline. We'll make sure there's plenty of wiggle room for last-minute pivots so it always feels like you.

MAKE SH*T HAPPEN

This is where the fun starts. Our experts will take the lead and get cooking, keeping you in the loop the entire way. You'll always have our full attention — no excuses.

OPTIMIZE + REPEAT

Once we launch, it's still all hands on deck. Our team will track performance, report our findings, and seize every opportunity to make things better — so you can kick back and watch your numbers grow.

LET'S SHOW YOU HOW IT'S DONE
 

we write REAL good too.

2025-10-28

Local SEO vs. Traditional SEO (And How AI Search Factors In)
Search has changed a lot over the years. What used to be a simple matter of keywords and backlinks has evolved into a complex ecosystem. One where location, intent, and even artificial intelligence play a role in who gets found online. For small businesses in Los Angeles, this means one thing: understanding how Local SEO, Traditional SEO, and AI Search work together help you stay visible. Let’s take a look at all the factors. Table of Contents: What Is Traditional SEO? What Is Local SEO? Key Differences Between Traditional SEO and Local SEO How AI Search Comes Into Play How AI Affects Traditional SEO How AI Affects Local SEO When to Use Traditional SEO vs. Local SEO (or Both) How to Get Started with AI-Optimized Local SEO How AI-Optimized SEO Will Affect the Future FAQs: Local SEO vs. Traditional SEO Contact COLAB for Local SEO Services Today What Is Traditional SEO? Traditional SEO is the foundation of online visibility. It’s all about helping your website rank in search results based on relevance, authority, and quality, regardless of where the searcher is located. Think of it like this: Traditional SEO focuses on “what” someone is searching for, not the “where.” Examples “Best hiking boots for beginners” “How to replace a car battery” “Email marketing tips for small businesses” These are non-location-based searches that could come from anywhere in the world. Core Elements of Traditional SEO Keyword Research: Finding search terms your audience uses. Content Optimization: Writing blog posts and web pages that match search intent. Link Building: Earning backlinks to build domain authority. Technical SEO: Improving site speed, structure, and indexing. User Experience (UX): Ensuring your website loads fast and works well on mobile. Who Needs Traditional SEO If you run an eCommerce store, national brand, or online service, traditional SEO helps you reach customers no matter where they are. What Is Local SEO? Local SEO, on the other hand, is all about being visible to people near you. It’s what helps your business show up when someone searches for “coffee near me” or “plumber in Culver City.” In other words, Local SEO focuses on “where”; optimizing your digital presence for a specific city, neighborhood, or service area. Core Elements of Local SEO Google Business Profile (GBP): The single most important factor for local visibility. Local Citations: Making sure your Name, Address, and Phone (NAP) are consistent everywhere. Reviews and Ratings: Customer feedback helps both visibility and trust. Localized Content: Creating pages or posts about your local area. Backlinks from Local Websites: Getting featured on community blogs, chambers, or directories. Who Needs Local SEO If you’re a restaurant in Santa Monica, a realtor in Studio City, or a salon in Pasadena, Local SEO ensures you appear when potential customers search nearby. Key Differences Between Traditional SEO and Local SEO Aspect Traditional SEO Local SEO Goal Rank nationally or globally Rank in your geographic area Keywords “best skin care products” “best skin care in Los Angeles” Ranking Factors Backlinks, content, authority Proximity, relevance, reviews SERP Features Organic listings, snippets Map Pack, reviews, local results Search Intent Informational or transactional Navigational or “near me” Traditional SEO builds broad visibility, while Local SEO helps customers find you in their neighborhood. How AI Search Comes Into Play Artificial intelligence is changing how people search, and how Google shows results. What Is AI Search? In 2024, Google rolled out AI Overviews, an AI-powered feature that gives users a summarized answer right at the top of search results. Instead of showing a list of blue links, AI Overviews summarize information, cite trusted websites, and sometimes even include maps, reviews, and product options. For example, if someone searches: “Best vegan restaurants in Los Angeles” They might now see an AI Overview with: A list of nearby restaurants. Ratings and short descriptions. Snippets pulled from websites and Google Business Profiles. How AI Impacts SEO AI search favors trustworthy, well-structured, and contextually clear information. That means your SEO strategy needs to focus not only on keywords, but also on content clarity, structured data, and reputation signals. How AI Affects Traditional SEO For Traditional SEO, AI is pushing websites toward depth and authority. It’s no longer enough to write surface-level articles. Google’s AI models want complete, well-organized answers that demonstrate expertise and credibility. Tips for Adapting Write conversational, question-based content. Use natural language and anticipate related questions. Add structured data (schema). It helps AI understand your content’s context. Build topical authority. Create clusters of related content on a subject. Include visuals. Images and video are now part of AI Overviews. Essentially, become the best answer on the internet for your topic to get your content featured in AI summaries. How AI Affects Local SEO AI search doesn’t just summarize global info. It’s making local results smarter and more personalized. For example: “Best coffee shops near me open right now” AI might now show: Real-time hours and reviews. Menu highlights. Driving distance and estimated price range. To get featured in these AI-driven results, businesses need to feed Google complete, accurate, and structured data. How to Optimize Local SEO for AI 1. Keep Your Google Business Profile Updated. Hours, location, services, photos, and posts all feed AI results. 2. Get and Respond to Reviews. Sentiment and engagement influence how AI ranks local businesses. 3. Use Local Schema Markup. Structured data helps AI understand your business type, address, and services. 4. Add Photos and Videos. AI favors listings with visual assets and recent updates. 5. Be Active in Your Community. Local backlinks from news outlets or event sites help Google (and AI) verify legitimacy. When to Use Traditional SEO vs. Local SEO (or Both) Traditional SEO Works Best For: eCommerce and national brands. Content-driven websites like blogs or SaaS platforms. Businesses selling or shipping products nationwide. Local SEO Works Best For: Restaurants, gyms, salons, and shops. Home service providers (plumbers, electricians, HVAC). Local professionals (realtors, attorneys, dentists). Using Both Together The best marketing strategies combine the two. For instance, a Los Angeles bakery can use: Local SEO to attract walk-in customers and wedding cake orders nearby. Traditional SEO to rank nationally for “custom cakes delivered anywhere in the U.S.” The balance depends on your goals—visibility across Los Angeles, or growth beyond it. How to Get Started with AI-Optimized Local SEO 1. Audit Your SEO Presence Use tools like Google Search Console, Ahrefs, or SEMrush to see where your site currently ranks. 2. Optimize Your Google Business Profile Ensure your listing includes: Accurate NAP (name, address, phone) info. High-quality photos. A keyword-rich business description. Weekly posts and customer updates. 3. Create Content for Humans and AI Write FAQs, guides, and blogs that answer real customer questions in clear, natural language. 4. Use Schema Markup This structured code tells AI what your business is, where it’s located, and what it offers. 5. Encourage Reviews and Engagement AI prioritizes businesses that show active, positive interaction with customers. How AI-Optimized SEO Will Affect the Future AI is not replacing SEO, but it is refining it. The businesses that thrive in this new era will be those that combine traditional ranking techniques with local trust signals and AI-friendly structure. For small businesses in Los Angeles, this means: Strong, accurate business listings. Content that builds authority. A consistent digital presence that AI can easily understand. FAQs: Local SEO vs. Traditional SEO What’s the main difference between Local SEO and Traditional SEO? Local SEO helps your business appear in searches specific to your area, like “plumber in Los Angeles.” Traditional SEO focuses on ranking nationally or globally for non-location-based searches. Why does my Los Angeles business need Local SEO? Local SEO helps you appear in Google Maps and “near me” results, reaching nearby customers ready to buy. It’s essential for driving foot traffic and phone calls from your local audience. How does AI Search change SEO? AI-powered search (like Google’s AI Overviews) now summarizes answers directly on search pages. Businesses must optimize their content and data so AI tools recognize them as trusted, authoritative sources. Can I use both Local and Traditional SEO at the same time? Yes! Many businesses combine both. For example, a Los Angeles bakery might use Local SEO to attract nearby customers and Traditional SEO to sell products nationwide through its website. How do I optimize my business for AI Search? Focus on accuracy, structure, and trust. Keep your Google Business Profile updated, use schema markup, create clear FAQ-style content, and build reviews. AI rewards clarity and credibility. Does AI mean SEO is less important? No, AI actually depends on SEO to find accurate, well-structured data. The better your SEO, the more likely AI is to surface your business in its summaries. How long does it take to see Local SEO results? Typically 3–6 months. Factors like competition, number of reviews, and consistency across listings all affect how quickly you appear in Google’s local results and maps. What’s the first step to improving my SEO right now? Start by auditing your Google Business Profile and website. Ensure your info is correct, add location-based keywords, and publish helpful content that answers real customer questions. Contact COLAB for Local SEO Services Today SEO is more complicated than ever. Success today comes from combining Traditional SEO for reach, Local SEO for relevance, and AI Optimization for future visibility. If your business depends on being found—in search, on maps, or through AI-powered tools—now’s the time to evolve your strategy. At COLAB Los Angeles, we help small businesses merge digital marketing, local visibility, and modern AI SEO tactics into one powerful growth system. Contact us today to make your business easier to find in this new era of search.

SEO
2025-08-20

CTV Advertising for eCommerce Brands
Ecommerce is booming, and competition is fierce. Every brand is fighting for attention across social media, search engines, and email inboxes. But there’s another tactic that eCommerce companies can use to break through—Connected TV (CTV) advertising. CTV gives you a powerful way to tell your brand story on the biggest screen in the house—your customer’s TV—without needing a Super Bowl-level budget. If you’re an eCommerce brand in Los Angeles, it might be time to reach people in their living rooms. This guide breaks down what CTV advertising is, why it works so well for eCommerce, and how to get started. What Is Connected TV (CTV) Advertising? CTV refers to streaming platforms and devices that let users watch TV content through an internet connection—think Hulu, Roku, YouTube TV, Amazon Fire Stick, or even gaming consoles. These aren’t cable ads—they’re digital TV commercials that appear before or during content on streaming platforms. So instead of hoping someone scrolls past your Instagram ad, you’re catching them during their favorite show or movie—on a much bigger screen, with way less noise. Benefits of Connected TV CTV is growing fast, and it's not just for big corporations anymore. Here’s why more eCommerce brands are shifting part of their ad budget to streaming TV: 1. Targeted Audience Reach You’re not blasting your message to random households. CTV lets you target viewers by: Demographics (age, gender) Geography (down to zip codes) Interests and behaviors Purchase history or intent Want to reach dog owners in West LA who’ve recently visited an online pet supply store? You can do that. 2. High Engagement on a Premium Platform People are more focused when watching TV than when they’re scrolling on their phones. Your ad isn’t just another swipe—it’s front and center, with sound on, and often can’t be skipped. You’re literally in the room with them. 3. Cost-Effective with No Wasted Spend CTV ads are bought using a cost-per-thousand impressions (CPM) model, so you’re only paying when people actually see your ad. No more wasting money on TV time blocks where you *hope* the right audience is watching. 4. Real-Time Analytics You’ll get detailed performance data just like you do with digital ads. Track impressions, clicks (if paired with QR codes), site visits, and even conversions—something traditional TV could never offer. 5. Seamless Creative Integration Already have video assets from YouTube or social media? You can often repurpose them for CTV, especially if they meet length and quality standards. Or you can create something new, custom-built for the platform—which we can help you with). Why CTV Works for eCommerce Brands Streaming TV is one of the most effective ways you can promote your online business. Here’s why it’s especially good for eCommerce: Builds Brand Trust Consumers trust brands they’ve “seen on TV.” It gives you instant credibility and helps you look like a major player—even if you’re still building your customer base. Complements Your Digital Strategy CTV ads don’t replace your Facebook or Google ads—they amplify them. Run retargeting campaigns for people who’ve already seen your TV ad, or use it to build brand awareness before launching a big email or SMS push. Inspires Action Across Devices People often watch CTV with their phones in hand. You can drive viewers to: Scan a QR code Visit your website Use a promo code Download your app This type of cross-device experience makes it easy for viewers to engage right then and there. How Much Does It Cost? CTV is surprisingly accessible. You don’t need a $100,000 campaign to make an impact. Ad Spend Most platforms require a minimum spend of $5,000–$10,000/month, depending on targeting. Average CPM ranges from $20–$50, depending on audience and placement. Production A professionally produced 15–30 second ad can cost anywhere from $20,000 to $50,000. If you’ve got existing content that works, your production costs could be even lower. Not sure where to start? Many boutique agencies, like COLAB Los Angeles, offer CTV packages tailored for SMBs, including concept, scripting, filming, and media buying. How to Launch a CTV Campaign in 5 Simple Steps Step 1: Define Your Goals Do you want to drive site traffic, increase conversions, or just boost awareness? Your creative and targeting will depend on this. Step 2: Know Your Audience Use your CRM or eCommerce analytics to create audience profiles. What are their behaviors, locations, devices, and shopping patterns? Step 3: Create Compelling Creative Remember, you’ve only got a few seconds to grab attention. Your ad should: Open with a strong visual or hook Showcase your product or offer Include a clear call to action (like “Shop Now” or “Scan to Save”) Keep it short—15 or 30 seconds max Step 4: Choose Your Platforms & Buy Media Work with COLAB Los Angeles to get your ad on Hulu, Pluto TV, Amazon Fire TV, or similar platforms. Use geo-targeting to focus on L.A. or your key delivery zones. Step 5: Track, Learn, Optimize Monitor metrics like impressions, completion rates, conversions, and lift in direct or branded search traffic. Adjust targeting or creative based on performance. Tips for CTV Success Keep it simple – Don’t try to cram in too much. One clear message is better than a crowded story. Use QR codes – Makes it easy for viewers to act instantly from their phones. Test and iterate – Try multiple versions of your ad and see which one drives better results. Pair with retargeting – After viewers see your CTV ad, retarget them with Facebook, Instagram, or Google ads to increase conversion rates. Connected TV Advertising and Your eCommerce Brand If you're an eCommerce business looking to scale your brand presence, CTV is one of the smartest ad channels you can start using today. It combines the power of traditional TV with the precision of digital, giving you the best of both worlds. And best of all—you don’t need a million-dollar budget to get started. Ready to get started? We specialize in helping Los Angeles-based eCommerce brands launch their first CTV campaigns—from creative production to media buying and optimization.

Marketing
2025-06-25

5 Retargeting Strategies to Increase Conversions
If you’ve ever run digital ads and been frustrated with the conversion rate, you’re not alone. The truth is, most website visitors don’t buy on their first visit. Luckily, there is a powerful marketing tool to address this: retargeting. For small and mid-sized businesses (SMBs) in a competitive city like Los Angeles, retargeting ad campaigns are one of the most effective (and budget-friendly) ways to boost conversions. It helps you reach people who already showed interest in your brand, so you’re not constantly chasing new strangers—you’re re-engaging warm leads. Here are five smart retargeting strategies you can start using right now to drive more sales, bookings, or sign-ups. 1. Segment Your Audience by Behavior Let’s start with a big one: not all website visitors are the same—so why show them all the same ad? Segmenting your audience based on their behavior on your website allows you to tailor your message and increase your chances of converting them. How to Segment: Viewed a product page: They’re browsing. Show them ads that reintroduce the product with a benefit or testimonial. Added to cart but didn’t check out: These folks are close. Try offering a discount, free shipping, or urgency-based messaging. Visited your contact page but didn’t submit a form: Retarget them with a “Let’s talk” ad or a case study to build trust. Repeat visitors: These people are circling—give them a reason to act now. Example: A Venice-based apparel brand runs retargeting ads that show sneakers to people who browsed shoes, and jackets to people who looked at outerwear. Each ad is personalized, and conversions go up—no surprise there. Pro tip: The more specific your segments, the more relevant your ads will feel—and relevance = results. 2. Use Dynamic Product Retargeting This is a must-do for eCommerce brands. Dynamic retargeting automatically shows each user the exact product(s) they looked at on your site—no need to manually create dozens of ads. Why It Works: It feels personalized without extra effort. It reminds users what they already wanted. It helps them pick up right where they left off. Platforms That Support It: Facebook/Instagram (via Meta Pixel and Catalog) Google Display Network (via Google Merchant Center) TikTok and Pinterest also offer dynamic formats for product-based ads. Example: An LA-based skincare brand uses dynamic retargeting to show potential customers the exact serum and moisturizer they viewed—plus a bonus code for 10% off if they order today. Pro tip: Add copy like “Still thinking it over?” or “These won’t stay in stock!” to create urgency. 3. Retarget Across Multiple Platforms Most users won’t see your ad in just one place. People bounce between Instagram, YouTube, TikTok, and news sites all day. If you’re only running retargeting on one platform, you’re missing chances to stay top-of-mind. Best Channels to Use Together: Meta (Facebook/Instagram) – Excellent for lifestyle brands and local businesses. Google Display & YouTube – Great for wide reach, search intent, and visual storytelling. TikTok & Pinterest – Best for visual products, younger audiences, or trend-based brands. LinkedIn – Powerful for B2B businesses or high-ticket service providers. Example: A West LA fitness studio runs a 30-second brand video on YouTube and retargets viewers with Instagram Story ads offering a 7-day free trial. One-two punch. Pro tip: Keep your visuals and messaging consistent across platforms so your brand feels familiar and professional. 4. Offer Time-Sensitive Discounts or Incentives Let’s face it—sometimes people need a little push. One of the best ways to increase conversions is to offer a limited-time discount or incentive in your retargeting ad. What You Can Offer: 10%–20% off with a countdown timer Free shipping (a big driver in eCommerce) A free consultation or bonus gift “X spots left” if you offer services or appointments Why It Works: It activates urgency (fear of missing out or FOMO) It rewards people for acting quickly It makes your ad stand out from the sea of brand awareness content Example: An LA-based meal prep company retargets visitors with an ad that says: "Your healthy meals are waiting. Get $20 off if you order in the next 24 hours!" Pro tip: Combine urgency with relevance. Use your segmented audience (see Strategy #1) to match the right offer to the right person. 5. Retarget Based on Video or Social Engagement Not everyone who engages with your content visits your site. But engagement is still intent, and it’s a great audience to retarget. If someone watches 50% of your brand video, likes a post, or saves a reel—they’re showing interest. With platforms like Meta and YouTube, you can retarget them just like you would a site visitor. What You Can Do: Show a follow-up ad to people who watched part of a video Offer a promo code to people who clicked but didn’t convert Promote a lead magnet to those who interacted with your Instagram post Example: A West Hollywood fitness studio posts a video tour of their gym. Anyone who watches more than 15 seconds is retargeted with a “Get 1 Week Free” ad. Pro tip: This is a great way to build warm audiences before peak seasons or big launches. Final Thoughts: Small Shifts, Big Wins Retargeting isn’t magic—but it might be the closest thing digital marketers have to a second chance. In a city as competitive as Los Angeles, where attention spans are short and options are endless, retargeting gives you another opportunity to close the deal. Quick Recap: Segment your audience based on what they did Use dynamic retargeting to personalize your product ads Show up on multiple platforms to follow the customer journey Offer urgency-driven discounts to motivate action Retarget based on content engagement, not just site visits You don’t have to do all of these at once—but even testing one or two strategies can give your ad performance (and your bottom line) a serious lift. Need Help With Your Retargeting Ad Campaign? We help Los Angeles businesses turn more clicks into customers with smart, creative, and data-driven retargeting campaigns. Whether you’re just starting or ready to scale, we’ll build a strategy that actually moves the needle. Contact COLAB Los Angeles today and let’s chat about how to bring your best leads back—and convert them.

Marketing
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