Marketing
TikTok Live Shopping: Everything You Need to Know
5 min to read If you have an ecommerce business, you’re always looking for new ways to market your products. You may have noticed that social media platforms are continuously innovating. They’ve even started providing unique and engaging shopping experiences that you can capitalize on. One such innovation that has gained immense popularity is TikTok […]
Branding vs. Marketing: What’s the Difference?
7 min to read As an emerging eCommerce company or small business, you may have run into this age old question: what’s the difference between branding and marketing? As a digital marketing agency, we often encounter companies that want to start or grow their marketing, but may not have fully developed their brand. Your branding […]
What Is Live Stream Marketing And Why Is It A Brand Favorite For Innovative Marketing?
Once merely a socializing tool for friends and family, social media has vastly increased in its form and usage especially since the pandemic. With lockdowns and quarantines becoming the new normal, at-home consumers grew in number, making online marketing a key element for brands. Although online marketing is done in a number of ways, live […]
Understanding YouTube Ad Targeting in 2022
You may already be familiar with running ads on social media platforms like Facebook and Instagram, but have you ever considered running a video ad campaign on YouTube? Running a series of YouTube Ads is a great way to get your video content in front of your ideal audience. With new formats and tracking capabilities, […]